GM Foundation Donates $200,000 To Support ‘Never Leave Your Child Alone In A Car’ Campaign
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While the summer is usually associated with fun activities and warm(er) weather, the period also sees a rise in the risk of heatstroke-related child injuries and deaths in parked cars. And given that passenger safety is a top priority for General Motors, the GM Foundation is providing $200,000 to Safe Kids Worldwide to support the organization’s Never Leave Your Child in a Car campaign.
Even the numbers are startling: since 1998, an average of 37 children per year have lost their lives due to heatstroke, according to the National Highway Traffic Safety Administration (NHTSA). On a 75-degree Fahrenheit (24 degrees Celsius) day, a vehicle’s cabin can reach more than 100 degrees F (38 Celsius) in roughly 20 minutes; on an 80-degree Fahrenheit (27 degrees Celsius) day, the interior of a vehicle can reach 100 degrees F in merely 10 minutes.
So it’s with the goal of raising awareness of the dangers associated with leaving children in a vehicle that the GM Foundation’s donation to Safe Kids looks to raise awareness for “National Heatstroke Awareness Day” on Wednesday, July 31.
GM is encouraging program supporters to join the day-long conversation on social media channels by tweeting and posting Facebook messages using the hashtag #heatstroke, with General Motors, Chevrolet, and OnStar having signed on to encourage their social communities to join the conversations.
“Even one death is too many, so we are grateful to have support from the GM Foundation to raise awareness about heatstroke prevention,” said Kate Carr, president and CEO of Safe Kids Worldwide. “By partnering with NHTSA for ‘National Heatstroke Awareness Day,’ we hope to reach parents and caregivers across the nation and put a stop these tragic losses.”
Through Safe Kids and its network of 600 coalitions and chapters across the nation, the Never Leave Your Child Alone in a Car campaign provides parents and caregivers safety tips and tactics to help prevent unnecessary deaths due to heatstroke.
More information as well as safety tips, is available at www.safekids.org/heatstroke.
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cops here will check gaming venue park parks for kids fairly often, for us it’s the most common place for those parents to leave kids in their car, when the cops (and the kids) get lucky it’s a world of pain for the parent.
These programs are just a waste of money, most people don’t even pay attention to these ads cuz if they worked then these problems would of stopped by now! Instead of sinking this money into these programs why don’t they get with the auto makers and install a system that detects people in the car and wont let the doors lock or sends off a alarm!
You ask how, take a look at the passenger airbag sensor in cars and trucks today! If there is some body sitting in the seat the airbag becomes active! So they can use this to detect if a baby is left in a seat in the car!
And if the child weighs less than what’s needed to close the circuit?
You change the system to accommodate for babies! Really its not that hard
Great campaign. It’s nice to see companies like GM getting behind a program like this. Too many kids die each year from being left in a hot car.
It would seem obvious that you shouldn’t leave a child alone in a parked car on a hot day, but it continues to happen. If more awareness saves one child, we’re headed in the right direction.