A little over a year ago, General Motors applied for the “Electra” trademark, which would go to the name of a vehicle. Considering the nature of the name, it’s anticipated that the Electra would be a Buick with some sort of electric drivetrain. The Electra was also the name carried by a full-sized Buick vehicle for over thirty years, between 1959 and 1990.
Perhaps more significantly, an early design study of the Buick Riviera Concept features that very name — Electra — stamped in its license plate frame, as found in a CarBodyDesign gallery. We would say that Electra was perhaps an early name for the concept, as well, but the GM trademark is still live. The anticipation continues.
H/T to Marcus!
Comments
An Electra would probably do more for Buick’s image than the Riviera…but I REALLY want there to be a new Riviera! [Throws tantrum]
This reminds me a lot of the “Solstice II” clay models that some blog (Autoblog?) got when touring GM’s design labs.
If I recall, the photos got pulled. Can’t find them today… anyways, it was a gray wedge-shaped hardtop that looked very similar to this. Possibly it wasn’t the next Solstice but the Electra concept all along.
Just made an offer on the Solstice this week, if GM wants to make a reasonably-priced version of this… I’ll pre-order.
Cool car, cool name. Come on Buick light my fire!
Now this is more like it! The Buick brand could definitely use some dynamic styling. Something dramatic to really rid them of that stigma of being a brand for senior citizens mostly. Something to really aspire to own. Much like how the 300 is in Chrysler’s lineup: that one car makes people notice the Chrysler brand.
YES! Looks like a Benz mated with a Porche and then had cosmetic procedure inspired by Caddy.
This would be a good Opel.
What about …an all new full-size AWD Buick Super replacing the FWD Lacrosse. lets bring back the Super name.
The day of names like that are over unless the 60+ demo is Buick’s focus.
Love drawing but looks a bit like E R L from the side not to mention Opel Ampera already filling this spot.
OPEL, VAUXHALL and BUICK need a common numeric naming sceme due to the various languages covered.