In a recent interview with Automotive News, GM North America President Mark Reuss shared GM’s strategy to continue growing the market share of the Chevrolet brand. In a word, it all revolves around product.
In particular, Mr. Reuss said that in North America, Chevrolet has one of the oldest product portfolios in the industry and that it is getting ready to change that. More importantly, Reuss mentioned that whenever GM introduces new product, it gains sales as well as market share.
So, Mr. Reuss mentioned the following all-new Chevy vehicles that will help The Bow Tie brand gain market share:
- 2014 Silverado
- New utilities, including the 2015 Tahoe and 2015 Suburban
- 2014 Impala, which “we’ve sorely needed”, according to Mr. Reuss
- 2014 Corvette C7 Stingray
- 2014 Camaro Z/28
- 2014 Cruze Diesel
Perhaps more important is what Mr. Reuss said at the end of his answer, saying that “there’s no substitute for product, and that’s what we’re doing.”
The GM Authority Take
Indeed, there is no substitute for product — and it makes us feel all warm and fuzzy inside to hear just that.
Here’s to hoping for the continued development of the Chevy Cruze and Malibu into true compact and midsize vehicle ranges that will go toe-to-toe with VW’s broad range of Golf- and Passat-derived offerings, respectively, in North America and globally.