Even though a car might seem dirty, it could — in reality — be very clean… if you know where to look. So if you only take into account the filthy exterior of the Chevy Cruze Turbo Diesel in the ad, and not the fact that it achieves an EPA-estimated 46 MPG on the highway — the best highway fuel economy of any gas-only or diesel engine on the road — then you might walk away with the wrong impression. But lest you get the wrong idea, the Cruze Diesel is “90 percent cleaner than last-generation diesel models”, ensuring that it is, “good, clean fun”.
The ad concludes with the already-familiar (and ardent) tagline, That’s American ingenuity to Find New Roads:
Comments
There will be a diesel breakthrough when the oil companies get on board 100% with ULS fuel. We have it in Canada, and cars like the Mercedes “Smart” 3 cylinder diesel are just fine. If America wants diesel in its personal vehicles, it needs to upgrade the fuel. Hear that Exxon-Mobil?? What about you, Chevron? America deserves clean fuel in all the vehicles.
ULS is more expensive than conventional fuel so that will not help the diesel cause at all. But I agree that two things need to happen with diesels. The cost of the fuel must come down and the cleanliness of the fuel itself needs to be improved. As far as I can see, only biodiesel can solve that problem. Some places will have problems with the high gel point of most biodiesel strains, but I believe states/countries that do not have a problem with low ambient temperatures should implement B100 (100% biodiesel) where they can.
This is a beautiful ad, exactly what I expect GM to show in all of its future ads. GM must promote how clean their cars are in comparison with the imports. But GM must also promote more the Chevy Volt and Spark Ev as the cleanest cars in America with their high MPGe numbers.
In addition, this Cruze TD must be able to consume bio-fuels, too.
“Bio-Diesel” is just a catchphrase for the addition of some refined vegetable oils to diesel fuel oil. It does not work. The gelling of fuel is a real issue in most of the central USA, and all of Canada. The standards of biodiesel are unworkable, and just not good. ULS is the only way to go for fuel. B100 will never catch on, just a pipe dream. The amount of fuel needed for transportation is huge, and sources need to be everywhere. Just like E85 (notice that GM has quietly dropped that on most vehicles), fuel must be workable everywhere, and in everything. Biodiesel is OK for stationary applications, with large reserves.
The sulphur is regular diesel is the source of the pollutants, remove it, and the emissions are substantially reduced. Tier 4 is here.
It’s a good add. For far too long, GM has not advertised the really neat vehicles it makes. The G6 hardtop convertible comes to mind. Whenever my wife lowers, or, raises the top, invariably, someone asks her who made it… After a surprised pregnant moment, they say… “Gee, I didn’t know GM made it.”
Rich — interesting that you bring up the G6 convertible. The hardtop in that car still amazes me to this day in its reliability, functionality, and design.
Here’s to hoping that a similar setup will make its way to a non-performance-focused Chevrolet model line, such as a Malibu or a Cruze. Here’s to more hoping for a diesel-powered Malibu.
Yup, gotta like this. It shows a bit of a sense of humor with a totally serious subject matter. I really hope this car does well for Chevy and GM, then maybe there will be other applications in the future.
Is this the way GM tests for emissions?
A very well done advertisement: a white car with some obvious roadside dust and dirt but with a clean sheet from the exhaust. This works just by the imagery and without the sound. It then leaves a permanent mark on the viewer by the pat on the back of one of the technicians to the other as the final image. Fantastic!
This ad should get an achievement award from the advertisement industry.
Why is the video now declared “private” and visible only to select registered viewers?