mobile-menu-icon
GM Authority

Buick Encore Is A Prime Example That Luxury Doesn’t Always Need A Ton Of Space: Ad Break

One can have a luxurious meal sitting behind a long table, as well as a short one. So as this ad aptly demonstrates, luxury doesn’t always need a copious amount of space:

The GM Authority Take

The next big thing in luxury does, indeed, appear to be small. In fact, some estimates indicate that B-segment crossovers represent the next growth opportunity for luxury automakers. Good to know that Buick is already there with the Encore.

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Great, great Ad. Beautiful girl, too. I wish Buick could invest more on advertising here in Mexico.

    Reply
  2. I would love to see the new diesel in the Encore.

    Reply
  3. Luxury is: Only 1 inboard armrest? I guess it’s like the movies, you share.

    Reply
    1. Nice that Buick is already there, and yes some things they could have thought about and done better.

      Reply
  4. I’m glad they showed a white guy driving it at the end. It’s best to market to a variety of people rather than just one ethnic identity.

    Reply

Leave a comment

Cancel