One can have a luxurious meal sitting behind a long table, as well as a short one. So as this ad aptly demonstrates, luxury doesn’t always need a copious amount of space:
The GM Authority Take
The next big thing in luxury does, indeed, appear to be small. In fact, some estimates indicate that B-segment crossovers represent the next growth opportunity for luxury automakers. Good to know that Buick is already there with the Encore.
Comments
Great, great Ad. Beautiful girl, too. I wish Buick could invest more on advertising here in Mexico.
I would love to see the new diesel in the Encore.
Luxury is: Only 1 inboard armrest? I guess it’s like the movies, you share.
Nice that Buick is already there, and yes some things they could have thought about and done better.
I’m glad they showed a white guy driving it at the end. It’s best to market to a variety of people rather than just one ethnic identity.