After early reports yesterday, General Motors has officially announced that Alan Batey will assume the role as senior vice president, Global Chevrolet, which accounts for more than half of GM’s sales worldwide. Batey will also serve as the head of U.S. Sales, Service and Marketing for Chevrolet, Buick and GMC. He moves from being vice president, U.S. Sales, Service and Marketing and interim global chief marketing officer.
In his Chevrolet senior VP role, Batey will report to GM Chairman and CEO Dan Akerson. In his U.S. Sales, Service and Marketing role, he will report to Mark Reuss, president, GM North America. Batey will also be a member of GM’s Executive Operations Committee.
Batey’s General Motors career can be traced to 1979, when he began as a mechanical engineering apprentice for Vauxhall in the United Kingdom. Since then, he has held senior management positions in the U.K., Switzerland, Middle East, Netherlands, Germany, Korea and Australia. Prior to joining Chevrolet in the U.S. in 2010, Batey served as chairman and managing director, GM Holden Ltd. Operations, in Australia and New Zealand.