General Motors took steps to ensure the launch of the 2014 Chevrolet Silverado 1500 and 2014 GMC Sierra 1500 full-size pickup trucks went off without a hitch, and it seems that the efforts have paid off… at least according to GM CEO Dan Akerson, who told Reuters that the launch of the trucks counts as the smoothest in the company’s history.
A successful launch of these new truck lines is imperative for GM, as each model sold is expected to coin an average of $12,000 in profits. Considering that the Silverado is GM’s best selling vehicle in the United States, it’s pretty clear what its success means for the company.
In total, GM’s full-size trucks and SUV models make up 60 percent of all profits globally. And with all-new SUV models (2015 Tahoe, 2015 Syburban, 2015 Escalade, 2015 Yukon) on the horizon, things could really be looking up for The General.