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Ad Break: Holden Rolls Out New “Think Holden” Slogan With New Anthem Ad

Yesterday, we showed you Holden’s launch commercial for the new VF Commodore. Today, we have this ad introducing Holden’s new Think Holden slogan.

Similar to the commercials for the Holden Colorado and Colorado 7, the ad starts out by asking the viewer to “think about this”:

“There are more than 60 car brands in Australia today. Only one of them was born here”, as Holden’s Lion logo comes into full prominence.

“The average Australian spends A$80 for a full tank of petrol. A full charge for the Holden Volt costs as little as A$2.50”, the ad continues.

“When your new VF Commodore rolls off the assembly line, it’s done zero kilometers. When ours rolled off the test track, it had over 3.3 million.”

“Think about this”, the ad asks again.

“It’s amazing what you do when you put your mind to something, so imagine what we can do we put 1,000 engineers’ minds to something”, alluding to the Chevrolet/Holden Volt. “You can drive this car for months without visiting one of these”, the narrator states as the shot pans to a gas station. “In fact, it [the Volt] fills itself up in the middle of the night while you’re sleeping.”

The ad then switches attention to the Chevrolet/Holden Cruze, and states: “This is the only small car proudly made right here in Australia, and we also make it exciting.” Then it’s the VF Commodore’s turn to shine: “A true Australian icon is now truly world-class, with the VF Commodore exported to the USA as a top-of-the-range Chevrolet sedan”, referring to the Chevy SS.

“Think about this”, the ad asks one final time.

“A car that puts a million songs at your fingertips”, referring to the Holden Barina (Chevy Sonic/Aveo). “A car that can park hands-free”, showing the new Commodore. “A car sold in over 60 markets around the globe is designed by an Australia from St. Kilda”, referring to the Barina again. “And an electric car that’s built to drive across the country with more road per person than any other place on earth”, referring to the Volt again.

“Think now. Think tomorrow. Think Holden”, concludes the ad.

Watch for yourself:

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Comments

  1. Of those 60+ brands, Holden isn’t the only car brand born in Australia but it is the only major and multi market brand. Holden Special Vehicles (which I think Holden counted it as being a part of the Holden brand, even if it’s owned and operated by Walkinshaw Performance), Ford Performance Vehicles (“FPV”, Ford’s answer to HSV), Elfin etc. are all Aussie brands that were born here and continue to operate here. Yes Tom Walkinshaw who created HSV was British but he started the brand here.

    Anothing thing, you can’t really say “Chevrolet/Holden Cruze” because although the two Cruze’s are almost identical in design, the engineering of the Holden has been done by Holden in Australia (hence the line “we also make it exciting”), there are a few design cues that Holden designed to differentiate the Holden from the Chevrolet design and of course the Holden is built in Australia.

    I think this ad brilliant like the VF Commodore ad and Holden has certainly returned to its marketing glory whilst Ford AU continues to do some stupid things.

    Reply

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