This new ad for the ATS needs very little introduction, because it literally speaks for itself.
The spot takes place on a beautiful day and on an equally-beautiful twisty road. A clearly audible and finely-tuned exhaust note of the 2.0L Turbocharged LTG engine breaks the tranquility of the backdrop as an ATS adorned in Crystal Red Tintcoat races by in a spirited fashion, followed by this narration:
Be advised: the Germans no longer have a corner… on the corner.
Cadillac ATS — with a lighter standard chassis than the BMW 328i.
Watch for yourself:
The GM Authority Take
Now that is a commercial. So few words, yet so much meaning… we can’t wait to see the reaction that this spot will elicit from BMW owners.
That’s what happens when you make a world-class product worthy of being called “world-class”.
Keep on fighting the good fight, Caddy.