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GM Authority

Ad Break: Cadillac ATS Can Corner Better Than “The Germans”

This new ad for the ATS needs very little introduction, because it literally speaks for itself.

The spot takes place on a beautiful day and on an equally-beautiful twisty road. A clearly audible and finely-tuned exhaust note of the 2.0L Turbocharged LTG engine breaks the tranquility of the backdrop as an ATS adorned in Crystal Red Tintcoat races by in a spirited fashion, followed by this narration:

Be advised: the Germans no longer have a corner… on the corner.

Cadillac ATS — with a lighter standard chassis than the BMW 328i.

Watch for yourself:

The GM Authority Take

Now that is a commercial. So few words, yet so much meaning… we can’t wait to see the reaction that this spot will elicit from BMW owners.

That’s what happens when you make a world-class product worthy of being called “world-class”.

Keep on fighting the good fight, Caddy.

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

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Comments

  1. Much better ad from Cadillac than we have seen; need more quality ads such as Chevrolet Impala…this is a start 🙂

    Reply
  2. they coulda put this commercial out before car and driver puts out their comparison between the 335i and the IS350

    Reply
  3. With the conviction of a car salesman, mid-century Americans were convinced that America was the standard by which the worlds other countries were to be judged. After all the USA was the Cadillac of countries. And of course when it came to cars, well, there really was only one-the Cadillac, For a an ad-filled look back at a time when Cadillac was the gold standard of cars

    http://envisioningtheamericandream.com/2013/08/05/wouldnt-you-really-rather-have-a-cadillac-2/

    Reply

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