An Automotive News report states that General Motors called upon roughly 100 retired engineers to help oversee the launch of the all-new 2014 Chevrolet Silverado 1500 and 2014 GMC Sierra 1500 pickup trucks. The retirees have been tasked with ensuring the quality on key components from GM’s Tier 1 suppliers on subsystems like the steering gears and chassis control.
The retirees are also reported to be coordinating the support of Tier 2 and Tier 3 suppliers to assist with the launch. It’s an unusual move, but it speaks about how important the launches of the all-new pickup trucks happen to be.
GM North America President Mark Reuss also noted that the same approach was used with the 2014 Impala, allowing the launch to be “almost flawless”.