On Thursday May 9, 2013, General Motors India launched the Chevrolet Enjoy — a “much-anticipated new-generation premium” MPV, according to GM. With seating for seven or eight, depending on the configuration, the Enjoy is meant to meet the growing demand for a comfortable, spacious, and stylish MPV for families and businesses.
“We believe this is the right product for India in one of the market’s fastest-growing segments”, said GM India President and Managing Director, Lowell Paddock. As a new leader in the segment, we expect the Enjoy to be very popular. Its introduction is another sign of our commitment to make Chevrolet the most preferred vehicle brand in India,” Mr. Paddock added.
The Enjoy reached “substantial localization” at the beginning of regular production, an event that is “unprecedented for a global vehicle manufacturer” in India, according to Mr. Paddock. “This is significant not only for the local economy, but also benefits buyers through a lower cost of ownership as a result of lower parts prices and the ready availability of spare parts”, he said.
The vehicle will offer two SMARTECH-branded (non-GM) engines — one diesel and one gasoline, both of which are “powerful, deliver excellent fuel efficiency, smooth driving performance and low emissions”, according to GM India. The diesel is a 1.3 liter four-cylinder manufactured at GM India’s Talegaon Powertrain facility. It delivers maximum power of 77.5 PS @ 4,000 rpm and maximum torque of 188 Nm @ 1,750 rpm. The four-cylinder gasoline engine is 1.4-liters in size and has maximum power of 104 PS @ 6,000 rpm and maximum torque of 131 Nm @ 4,400 rpm.
The Enjoy is rear-wheel-drive (surprise!), with MacPherson struts in the front and a five-link suspension coupled with a rigid Hybrid Chassis in the rear. According to GM India, the “Balanced weight distribution over its front and rear axles, makes the steering more precise and nimble”, while the “gas-filled front and rear shock absorbers optimize damping to isolate road undulations, reducing fatigue-creating road vibrations”.
What GM India won’t tell you is that the Enjoy is little more than a rebadged Wuling, one of GM’s joint venture partners in China. The Enjoy, in other words, was designed and engineered in China by Wuling and is sold there as the Wuling Sunshine.
Introductory prices are as follows (in Rs Lakhs, Ex-Showroom Delhi):
Enjoy 1.4 Petrol
- Enjoy LTZ (7 seater): 6.99
- Enjoy LT (7 seater): 6.31
- Enjoy LS (7 seater): 5.54
- Enjoy LS (8 seater): 5.49
Enjoy 1.3 Diesel
- Enjoy LTZ (7 seater): 7.99
- Enjoy LT (7 seater): 7.42
- Enjoy LS (7 seater): 6.75
- Enjoy LS (8 seater): 6.69