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Cadillac’s New ‘Style Driven’ Series Launches On Vogue.TV

Cadillac is launching “Style Driven” — a four-part video series that provides a unique behind-the-scenes look at the life of fashion stylist Erin Walsh as she tailors outfits for guests attending Costume Institute Benefit at The Metropolitan Museum of Art in New York City. The series follows Walsh through New York City in a Cadillac SRX, picking dresses and jewelry as she styles actress Greta Gerwig for the Met Gala. Throughout the videos, Walsh offers insights into her process, the importance of the Met Gala, and how Cadillac helps her make everything possible.

“I have always marveled at the synchronicity of form and function in creative design,” said Walsh. “To me, something beautiful, especially when it comes to fashion, should be made with an attention to detail that reflects this aesthetic. It is not inherent to design but rather takes a certain attention to detail and one that I do look for in architecture, theater, art, cinema and especially in brands that are capable of consistently guarding the marriage of art and commerce. Cadillac is so clearly an example of this, historically and today.”

Hence, the series blends fashion and automotive design — elements that Cadillac and its Art & Science design language are known for.

“Fashion and design are territories that easily mesh with Cadillac’s Art and Science philosophy,” said Melody Lee, director of brand and reputation strategy. “Working with the team on the Vogue.TV video series to showcase Erin’s unique approach in creating beautiful style ensembles is quite similar to the meticulous craftsmanship that goes into the design of Cadillac vehicles like the SRX.”

The Costume Institute Benefit is an annual event featuring the who’s who in fashion and culture with celebrity attendees from film, music and fashion. Besides the video series, Cadillac will also provide VIP valet service to a select group of celebrities attending the event.

Here are the four episodes of Style Driven:

Chapter One

Chapter Two

Chapter Three

Chapter Four

Long Form

The GM Authority Take

Well, these vignettes are certainly a turnabout from the highly-controvercial (although perhaps not entirely useless) Luxperiments spots that pitted the Cadillac ATS against “fancy” items such as clocks, dining rooms, pianos, and cakes. Overall, the Style Driven spots are very classy, calm, and reflective — and the tie-in between Cadillac and fashion is rather understandable.

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Comments

  1. Was that first chapter 10 minutes long or did it just seem that way? It’s “classy” and all but slow moving. Didn’t show a lot of product, wonder if the average viewer will see much of the car. I know it’s an “image” piece, but that doesn’t mean you can’t show product.
    What IS ugly is that stupid empty license plate holder in the picture on the XTS- nice attention to detail. Where did they get that car, from the AVIS lot? Take it off (and cover the holes- I feel I have to mention that with these guys), put a chrome Cadillac logo plate there, or a New York plate for ‘christsakes.

    Reply
  2. My hat’s off to anyone that made it as far as the third video.

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  3. Not counting the long form, that was the longest 6min.18sec. ever. A little more Cadillac please and a lot less everything else.

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  4. Okay full disclosure, I have not watched any of the videos … in fact I barely read any of the original post.

    I keep going back to the somewhat disturbing picture. What the heck is going on with the short dude to Marilyn lookalike ratio? More importantly, what the heck is going on with his left leg? It all looks like a horrifying photoshop incident.

    I’m going to have nightmares about this. 🙁

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    1. I literally LOLed after reading your comment, mostly because I didn’t notice the abnormally-bent leg. Probably “because fashion”… or something like that.

      The bigger issue for me is the same as that of @MichaelW: why the silly front plate holder?

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      1. A lot of breast hangin’ out there with that abnormal leg too!

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    2. LOL, I only came into this thread to comment on the “drag queen” next to the Caddy! Glad I wasn’t alone in this…still didn’t watch the vids…

      Reply

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