Think quick: what looks stunning and will likely upset a good deal of Oldsmobile enthusiasts? Answer: the fact that General Motors recently wrapped the former Olds headquarters in Lansing, Michigan with a banner of the Cadillac ATS — the 2013 North American Car of the Year.
The wrap shows an ATS travelling down a road and reads:
The Cadillac ATS
Built Right Here
The five-story, glass and aluminum portion of the building, commonly referred to as Olds Building 70, was completed in 1966. The property was home to Oldsmobile sales, service, and administrative operations before those functions were relocated to GM’s current global headquarters at the Renaissance Center in Detroit.
For those interested in visiting the wrapped building and/or Lansing Grand River Assembly (perhaps for a tour), the address is as follows:
920 Townsend Street
Lansing, Michigan 48933
The GM Authority Take
What a great-looking wrap! In fact, The General should consider doing something similar to a (a part of a) skyscraper in a bustling metropolitan area for the sake of advertising.
And even though it’s anything but, we’re going prefer to refer to the wrap as a hostile takeover. Just because.