So a Chevy Equinox and a Honda CR-V
walk into a bar drive into a garage and pop their liftgates. When the garage door closes, the CR-V’s liftgate gets all scratched up, while that of the Equinox doesn’t. Why?
Because the Equinox has an available height-programmable power liftgate, while the Honda doesn’t even offer one — that’s why.
The punchline is then followed by this tagline: “that’s American ingenuity to Find New Roads“.
The GM Authority Take
What an awesome ad. It’s simple, entertaining and direct, while showing the clear advantage of the Equinox. Plus, the tagline in the end is the perfect close to the commercial, which makes us think that Find New Roads is starting to work… wouldn’t you say?