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Upcoming ATS Coupe Expected To Replace Outgoing CTS Coupe In The Future

While it won’t be until next year, rumors of an inbound Cadillac ATS Coupe can’t seem to be shaken. This would be a great addition to Cadillac’s portfolio, but seemingly at a cost. As it stands, the outgoing Sigma-platform-based CTS Coupe will eventually be discontinued, with no all-new CTS Coupe replacing it. Instead, it seems that the aforementioned ATS Coupe would be assuming all two-door responsibilities for the Wreath and Crest.

As reflected on in our latest Community Question asking whether or not the Cadillac CTS Coupe deserves life alongside the next-generation 2014 CTS sedan, an ATS Coupe would make a solid replacement in the marketplace for the slightly larger, wedged, two door CTS we have today. It will also find itself with immediate competition in the Audi A5, BMW 3 Series Coupe, Mercedes-Benz C-Class Coupe, and others. Its sizing would be more appropriate to compete in the segment than the tweener CTS Coupe currently is, and would broaden the appeal of the ATS portfolio, which is seeing great success with a 70-percent conquest rate. An ATS Coupe is almost sure to help sales numbers even more.

Former staff.

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Comments

  1. A prototype or test mule sighting would at least help all this speculation. So far none. Thus as far as I’m concerned, with this and other ” products to be” ,you’re just spinning rumors.

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  2. A prototype or test mule sighting would at least help all this speculation. So far none. Thus as far as I’m concerned, with this and other ” products to be” , you’re just spinning rumors.

    Reply
  3. Sorry about the double whammy there.

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  4. I think that Cadillac should have both an ATS and CTS coupe to really take on BMW globally, as they so desire. Both the 3-Series and 5-Series are available globally in coupe form…. Though the 4-Series coupe will replace the the 3-Series coupe starting this year *sheds a tear*…… I think that if we have to choose one of the two, a CTS coupe would make more sense as it could potentially pull off double duty again by taking on both the 4-Series and 5-Series coupes simultaneously. Plus, c’mon, we all know a how beautiful a CTS coupe would be.

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    1. I agree, in order to keep competition with the Germans, there should be a coupe to complement the sedan. I mean look at Mercedes as well they make both the C and E class coupes and Audi, I see more A5s on the road then A4s (granted not by much but a discrepancy is still observed).

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      1. Exactly, man. There are plenty of guys who prefer to have sporty coupes over sedans, or even wagons for that matter. There are even plenty guys who prefer to have sporty wagons over coupes. If you look at the Germans, they also make “estate” versions, or better known here as wagons. To beat the Germans, one must see why people buy from ’em. One must steal sales from their segments. To do that, one must do things the same way as they do, but add their own flavor to it in order to make their product even more desirable than the Germans’.

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  5. Looking at the photo, i would make the cts coupe a chevy product. Drop the “High End” Luxo options/details and call it (You heard it here First) Nova SS! That would put pain in the knees of the German establishment. Especially priced in the mid to high 20k’s. What bmw could compete at that performance level? The i series?

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    1. ” Drop the “High End” Luxo options/details and call it (You heard it here First) Nova SS! That would put pain in the knees of the German establishment. Especially priced in the mid to high 20k’s. What bmw could compete at that performance level?”

      That’s such a horrible idea, the only way to address it is to say “Nobody cross-shops a brand new Chevy with a brand new BMW”.

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  6. I expect an ATS coupe first and may be later a CTS. The CTS Coupe was 25% of production which is pretty good for a coupe anymore. The wagon was only 7%.

    I would like to see a coupe on the ATS and future LTS to compete with Bentleys coupe. The Bentley has done very well. In this price range it would help the lower volume be profitable and to put more into the car and still get a return.

    The bottom line is we can not have everything for Cadillac all at once so they will have to pick and choose what will work best for them now and expand as they get stronger.

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    1. “The bottom line is we can not have everything for Cadillac all at once so they will have to pick and choose what will work best for them now and expand as they get stronger.”

      Thank you.

      Having a coupe for the sake of having a coupe makes it seem like Cadillac is expanding too fast too soon. We already know coupes sales can’t support a brand, let alone a product. Who says Cadillac can’t consider a coupe for the 4th gen CTS if it won’t work this time around?

      Remember, little steps. Rebuilding Cadillac is not an overnight process.

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  7. Making a ATS is pure rubbish. You could never price it in the $20K range even gutted.

    Let Chevy finish the sub Alpha car and bring it out as a Chevelle or some original name as a Turbo 4 coupe. This will be what will fill the need for the $20K – $30K range to compete with the new Toyota/ Subaru

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  8. There is absolutely no reason to not bring back the CTS Coupe for a second generation, Cadillac needs more than one coupe and the auto industry needs more coupe… It seems like the bean counters are back

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  9. Exclusivity is what brought the Caddilac Cetera to market Grawdaddy. As for cross shopping, the General does a great job of that within it’s own ranks. Chevrolacs,GMC(generic made chevrolet) crossdressing is the norm at GM! What do u drive/wear?

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    1. “Exclusivity is what brought the Caddilac Cetera to market Grawdaddy.”

      It’s Catera, and more people remember, regrettably, the Cimmaron than the Catera.

      Both were horrible cars that damaged Cadillac.

      “As for cross shopping, the General does a great job of that within it’s own ranks.”

      A narrow view of the world you have there – so narrow it holds the Nova up as something admirable.

      The days of a consumers sticking to one brand for life are gone, as is the Nova. That’s why downgrading the ATS to be a junky Nova won’t make those born in the last 30-40 years interested; you can guess where they’ll take their money.

      As for attire and cars, a lazy slow-balt, a late 80’s Z28, XLT shirts, and steel toed Dakotas, 15 EE.

      Try again.

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  10. If they make a coupe I hope it doesn’t look like this awful rendering, that C pillar/quarter panel looks likes it’s off a 2006 Honda Civic. That rear area needs to be distinctive, or don’t do it. If they put some “Eldorado DNA” in it along with some unique styling, LIKE, I said like, as in “for example”, a tunnel-view rear window scheme (68 Charger, 2010 Lexus GS, 68 Corvette, 70 LTD/Galaxie XL) then it will be worth making.

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  11. The CTS couple was sharp even though the market is limited. If the ATS coupe is anything like this drawing….forget it.

    I think GM would better off letting the Camaro/Corvette stylists do a Z24 off the new Cruze platform.

    Dunno about GM some days…..their attitudes towards couples baffles me …. the ELR should have been a little more Tesla and a little less Volt. If you want to make a couple, make it special — roof like Corvette or electrochromatic moon roof — give people a reason to buy…..not just a two door for the sake of a two door. Do something unique — like the Regal B1B option back from the W car days but do it better…..

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  12. Forget the coupe, where is the convertible?

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  13. Cadillac needs a coupe version of both CTS and ATS. Now with that being said, they should make the coupes different from the sedans to give people a reason to own one over the other.

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  14. Yes i feal the same way that Cadillac should make Ats coupe and not coupe,…Because of Ats being a new car for Cadillac to grow it’s portfolio..And maybe down the line cts coupe can.appear..

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  15. Does anyone here think there is enough demand to offer two coupes? I certainly do not, and – in my thinking – an ATS coupe makes more sense than a CTS coupe. Cadillac is luring younger customers in with the ATS; a coupe certainly makes more sense for drawing more “kids” into the brand at a much lower premium than a CTS coupe.
    Building both cars at the same time would place the ATS/CTS and ELR in competitive positions, hurting sales of all three. It’s expensive to produce an additional body style – especially when the American market won’t support it. Would you rather have GM make wise financial choices like this and funnel the dollars saved (not lost) into bringing more great products to market…

    …or are you going to piss and moan about them not making a car that you probably would not buy anyway?

    Seriously, if you’re and old fart and want a premium coupe, buy an ELR. That’s what this 44 y/o dreams of doing.
    After I dream of owning a 2014 Stingray and 2014 Z/28. Hopefully, someday, all this Awesome will trickle down into something I can talk myself into buying (I’m uber cheap, and cars are a horrible investment, lol)

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  16. Just attended the NYAS. CTS exterior is OK but the interior feels 6 years old. Any talk about the CTS has to contemplate a major redesign. I would be OK with this car being retired soon. ATS on the other hand was brilliant and inspiring inside and out. Really leaves an impression.

    My question is what is the “pull” of an ATS coupe at this point? Is the thought that there is a desire a two-door, lighter, sportier ATS? What does BMW 3 series sell coupe vs sedan vs m3 vs others?

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  17. ATS Coupe : 2.0 Turbo only, with a BMW M competitor with twin turbo 6 and call it a day… I dont see a need to offer 3 engines, keep it simple.

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  19. I am thining of buying a 2014 cts coupe. Is this a good or bad idea and why considering they are not to make them anymore ?

    Reply

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