“We’re looking at possibly changing the name of the Colorado, but we haven’t made a decision yet,” said Tom Wilkinson, a GM spokesman, in a phone conversation with Edmunds. “This is a multi-path process. You get suggestions internally, reach out to advertising and marketing agencies. You come up with hundreds of potential names that have to go through the legal process.”
There were no specific names given, but a new name on a new truck will certainly help consumers understand that the mid-size truck launching at the tail end of next year will share nothing in common with the otherwise mediocre Chevy Colorado and GMC Canyon that recently ended production.