General Motors is placing quick response (QR) codes in certain rental fleets in an effort to market its vehicles. The QR codes, square barcodes that have been gaining popularity in recent years as part of advertisements and promotions, have been spotted inside Chevrolet Malibus rented through Enterprise.
Scanning the code takes users to a portion of the Chevrolet website, where they can find more information about the Malibu, including pricing, specifications, and dealer locations.
The GM Authority Take
Rental cars are a very natural approach to selling more cars, and we’re glad to see General Motors take advantage of this simply, yet (what we imagine to be) direct opportunity. If the rental customer likes what they’re driving (say, the Chevy Malibu), chances are they will at least be partial to finding out more information. And QR codes will offer up said information.
Plus, the new Malibu needs all the help it can get in the marketplace; whether that’s deserved or not (Forbes’ Magazine most disliked car of 2012, anyone?), is a whole other bag… of QR codes.