Cadillac has officially announced a reshuffling with its executives.With it, Don Butler — formally Cadillac’s U.S. Vice President of Marketing — will take on the newly created position of Vice President of Global Cadillac Strategic Development. This position leaves Butler in charge of Cadillac growth internationally, including new market development and strategic global planning.
Essentially filling in for Butler’s previous position will be Steve Majoros, who has been named Director, Global Cadillac Marketing. As the title suggests, Majoros, previously a Campbell-Ewald executive will lead the Cadillac global marketing team, and will assume responsibility for domestic and global marketing to ensure tight coordination between Cadillac’s marketing, advertising and sales field teams.
Both Butler and Majoros will report to Bob Ferguson, GM Vice President, Global Cadillac.