Following the first luxperiment that pitted an antique clock against the 2.0 liter turbocharged engine found in the Cadillac ATS is this spot featuring a piano and an extra-bumpy suspension test track. So (what seems to be) a very nice piano is pulled along the bumpy straightaway to its sensational demise by losing its legs, falling down, and then breaking apart.
As in the clock spot, the takeaway is this: don’t drive the piano (not very smooth, says the ad). Instead, drive the (smooth) ATS — which is available with Magnetic Ride Control:
The GMA Authority Take
While we watched in stunned bewilderment as the piano fell apart all over the place, we couldn’t help but feel sorry for the fine musical instrument. And that makes us wonder if luxury car buyers will appreciate watching the destruction of fine musical instruments… we can already hear some folks calling the Luxperiments distasteful, even though this one does make a certain point about the ATS’ finely-tuned suspension system.