In what appears to be a new marketing campaign called Luxperiments, Cadillac pits its luxury vehicles against other luxury products. In this episode, a machine that spins things up to high speeds turns the hands of an antique clock.
Suffice to say, that the finely-aged clock gives out at some point — and the ad states: drive this (pointing to the ATS), not this (the clock). As if we didn’t already know.
The GM Authority Take
Well, I guess the ad demonstrates the durability of GM’s new 2.0 liter turbocharged engine (engine code LTG)… but we’d have rather seen the engine tested against a fine modern Breitling or Tag Heuer personal timepiece, not your grandfather’s clock. Also, we hope no clocks were harmed in the making of this commercial.
Comments
Lame.
These are really lame. These are just videos of junk being destroyed, and very little of the of the ATS; the thing I really wanted to see.
OMG, who gave this the green light. This is far worse than the Cadillac that zigs. If this ad was the answer, what the hell was the question?
ha. please please get rid of this media company. why associate cadillac ats with a grandfather clock? you don’t get it just show me something powerful like a successful couple pulling up to a sky scraper (freedom tower, bank of america tower, beekman tower) and then some classic american ingenuity like again presidents, colt revolvers, internet, bourbon, corvette, westerns, blue jeans, jazz, steamboat, football, even a sextant and then a shot of the a presidential car. power, innovation, cadillac.
Two words – Stu pid.
Pretty dumb!!
the add really makes no sense, whats the clock got to do with anything automotive ????
Interesting idea but….I think that Cadillac has always been associated with luxury and quality…the standard of the world. I would think the stress should be on the uniqueness of Cadillac and desirability that cannot be found elsewhere; there should be no comparisons (BMW) to other cars 🙂
Cadillac’s uniqueness? Which one is that?
Honestly, Cadillac’s uniqueness lies in copying Audi, Benz and BMW… making a better luxury sports car with some American flair. And that is from a current CTS owner. Hence a BMW comparo (not a 100 year old wood clock) would be much more desirable and appropriate.
No $hit an old clock would break. It wasn’t engineered to go fast. No $hit you don’t drive a clock. Is that really what they’re saying here? Is that really what they want to say?
Silent….yes, my point was that Cadillac should not compare itself to anything (BMW or whatever), but using a clock is just sad. This ad makes no sense really; I hope I do not see it on TV…but much worse than the ATS ads using those two frat guys racing around the world.
“No $hit an old clock would break. It wasn’t engineered to go fast. No $hit you don’t drive a clock. Is that really what they’re saying here? Is that really what they want to say?” Classic.
If this is making you uncomfortable, it’s probably doing exactly what it’s supposed to.
Uhhhhh, Uhhhhh, Uhhhhhh , Huh what was that commercial… dude help us all… Possibly the worst commercial I have ever seen… What does this clock have to do with anything, shockingly bad… At least I know I can ship my pants, nighty, drawers and bed at Kmart… Not sure what the conext of a clock and an ATS is… I do want to drive an ATS though, but would not want to destroy my great grandfathers clock in the process…
I certainly hope this was not a Campbell-Ewald creation. If so I’d be worried about future ads. I was very hopeful that C-E and Mahoney would make a positive difference. Certainly up to this point the marketing effort for the ATS has been a “fail” and thought C-E would fix things. Does GM Authority or anyone know which agency put this together? And BTW where is GM’s marketing department – did they actually approve this?
Just drove a new ATS overnight Friday….very nice build quality; good ride and plenty of power for a 4. It is a bit small but cozy and I felt decent room in rear. It feels and looks like a Cadillac; only things I do not like are the lack of standards every Cadillac should have such as folding rear seats, back-up camera , and, on this car, fogs. Yes, this ad is just senseless
I bought an ATS this week…get it next week when it is ready…..all in all, a lovely car. White diamond and caramel….
Maybe the Buick ad team could help? I feel Buick has been quite successful, especially Verano
thank you
If shaq were in this it would’ve been much better.
I smell of another bankruptcy in the near future!
If this is the way to show the luxury features of GM cars, well you guys better invest in Manchester United!
Oups! that’s already done! Over 500 millions, if I remember correctly?
Yope. definitely smells another failure.
Francois
Another “fool”.
One ad is not going to cause a company to go bankrupt unless they do something foolish like fake a presidents death or some other over the top stunt.
To break thru today in this cluttered ad world you need to put out memorable ads that put the brand name in your mind. While this one is not the greatest I walk away remembering Cadillac and a fast engine. Something many people in the public do not associate with Cadillac.
That was a remarkably stupid video/ad. 5 seconds of the ATS and almost no info about it. Is Cadillac ashamed of the ATS? They sure don’t seem proud of it. GM needs new management if they think this is going to succeed.
well, at least to Lincoln’s credit, the ads it produces are at least thoughtful and well-done….not this silly, gradeschool stuff
I just shipped my pants…