The Detroit Tigers will take on the New York Yankees during their home opener on Friday April 5. And overlooking the baseball-, hotdog-, and apple pie-filled action at Comerica Park will be none other than the all-new 2014 Chevy Silverado and Impala, completing the baseball, hotdog, apple pie, and Chevrolet union.
Both 2014 model-year Chevys were lifted into their spots to the ballpark’s Chevrolet fountain on Monday, serving as constant reminders that Chevy is back for the thousands of fans and spectators, as the Bow Tie brand records its third consecutive year of being Tigers’ automotive sponsor.
The 2014 Silverado will launch this spring, and the truck’s all-new 5.3 liter V8 Ecotec3 engine will be more fuel efficient than all other V8s in the segment, including Ford’s EcoBoost V6. Meanwhile, the all-new Impala commenced regular production in Oshawa, Ontario on Monday; Chevy’s all-new full-size flagship sedan is expected to begin arriving at dealerships within the next week. Additional manufacturing of the new Impalawill commence at the Detroit-Hamtramck plant in April.
The GM Authority Take
Is it a coincidence that Chevy is launching two all-new full-size models for the 2014 model year? Most likely. But perhaps a more effective use of GM’s funds would be to place the Impala (or perhaps the ATS or 2014 CTS) on display at the Yankee Stadium. Because it’s a safe bet that everyone has heard of GM and, at least partially, about its new products in Detroit… but that’s definitely not the case in the NYC.
Update: and to make it all better, the Tigers beat them Yankess 8 to 4.