2014 Chevy Impala Means That “Classic Is Back”: Ad Break
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The Impala has been a running Chevrolet nameplate for over 50 years. Throughout that time, it has had its fair share of ups and downs (ninth-generation, anyone?). But the tenth incarnation of the legendary vehicle named after the African antelope is all-new for the 2014 model year — and it will turn heads everywhere it is driven. Just witness this new commercial, called Classic Is Back.
The minute-long spot features a handsome and very well-dressed man who pretty much wins at life: in the morning, he surprises his wife with a flower, single-handedly catches the newspaper, gets lusting stares from neighbors as he drives away in the 2014 Impala, arrives at the country club in style while getting oohs and ahhs from anyone watching, and then proceeds to deliver a powerful and effective drive on the golf course. As the man drives back home, he throws the bulldog a bone, impressing its female owner.
After arriving home, the winning individual goes out with his wife in elegance and style: to get to their destination, the couple takes the Impala through some beautiful twisties in full moonlight. Having arrived at the destination, the man starts up a projector, pops open the sliding MyLink screen revealing some popcorn, and the gorgeous duo proceed to enjoy a movie from the comfort of their vehicle. All of this takes places to the tune of Frank Sinatra’s Fly me to the Moon.
The ad concludes by stating: “Classic is back. The all-new Chevrolet Impala”.
The GM Authority Take
Now this is a commercial. It’s classy, it’s stylish, it’s elegant… and it makes you want to be the man in the ad. And what’s the most direct way to achieve that goal? To buy a 2014 Impala, of course.
The commercial is unlike any other today, as it doesn’t blast all kinds of feature lists (Bluetooth, GPS, power, MPG) or accolades at the viewer — rather electing to play on the emotions and make the viewer want to “be that guy” by driving the 2014 Impala. Heck, the ad even seems like the work of Donald Draper (Mad Men). So we walk away believing that owners of the 2014 Impala simply win at life. Time for a replay.
The all-new 2014 Impala commenced full-scale production in early April, and should be arriving to dealer showrooms as you read this.
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Bravo, saw 2 at the local dealer, very good looking…
And it includes a popcorn popper! A Chevy exclusive! 🙂
We tested it out to see if it really does make popcorn… check it out 🙂
Yup, awesome ad.
like the end of the ad – very novel and romantic
not sure about the retro beginning – who cares about the 50s any more?
Best car ive bought so far…. very elegant and good looking. Engine even has a growl when u step on it! Nice work gm
don’t think I have ever seen anyone golf in a tux
Nice spot. Classic but elegant.
This car will sell itself once people really see it.
I just wish they would lay off the storage behind the radio touch screen. Cool item but they have a lot of other cooler items they could focus on too..
This is much better than the Cadillac spots.
Chevyman18, Are you saying you own a 2014 Impala.
A long over due refresh that really looks nice. Like the “dip” in the rear doors. Reminds me of the ’55-’57 contours.
I like it! I get a “Madmen” vibe from it vs. a retro feel. Well done.
Fabulous…Cadillac needs to watch this type of style 🙂
One of the best commercials yet. I love it. Way to go Chevy.
They’ve come a long way since the Tasmanian devil commercials 🙂
@yaba glad to say that I do
I saw the new Impala right after the NY Auto Show at a local dealer, test drove it and fell it love. Everything on this car is right. I never in my mind would think I would ever own a Chevy. I had to have it. I got the fully loaded LTZ2. I have NEVER had as many complements on a car. The trunk is roomy, the seats are very comfortable. Already I have 3000 miles on her. But what is funny, after seeing this video, I had a very nostalgic approach to this vehicle as well. I felt I was back in the 60’s buying the hot car then. The new Impala has the style and grace of that era in todays world. I also have the pride in saying “Look what the US is building!” My hats of the the Chevy division, they made a car that goes back and captures the best of yesteryear and brings it into a modern car that competes and in my opinion, wins!
“they made a car that goes back and captures the best of yesteryear and brings it into a modern car that competes and in my opinion, wins!”
Exactly! That’s what GM and ALL of the American Auto makers should be doing. Notice that that does NOT mean retro! Distill what made GM and Chevy great when it was hands down number one: great styling, power, luxury. comfort, performance, value, quality, and pride of ownership, and distill that into something modern and new, yet instantly “classic” GM.
@Chevyman18 and David: Sweet thanks for letting us know about your experiences, makes me want to go buy one even more…
@David, Oh and welcome to Chevy. I left the foreign makes 13 years ago and purchase a barely used Chevy Blazer, traded in last year with over 240,000 miles. This was hands down the best car I have ever owned, I still miss it but had to get something more economical. We have two other 3 other Chevys right now. Hands down I would buy a GM product over anything…
JZ, excellent point…
I think I drooled all over my computer the first time I saw lol. I wish I was old enough to buy my own car already. Gonna get my permit soon, I wonder what my parents will get me after I get my license.
Hafeez, best of luck… I was stuck with a 10 year old beater, hope you fair better… 🙂