The Impala has been a running Chevrolet nameplate for over 50 years. Throughout that time, it has had its fair share of ups and downs (ninth-generation, anyone?). But the tenth incarnation of the legendary vehicle named after the African antelope is all-new for the 2014 model year — and it will turn heads everywhere it is driven. Just witness this new commercial, called Classic Is Back.
The minute-long spot features a handsome and very well-dressed man who pretty much wins at life: in the morning, he surprises his wife with a flower, single-handedly catches the newspaper, gets lusting stares from neighbors as he drives away in the 2014 Impala, arrives at the country club in style while getting oohs and ahhs from anyone watching, and then proceeds to deliver a powerful and effective drive on the golf course. As the man drives back home, he throws the bulldog a bone, impressing its female owner.
After arriving home, the winning individual goes out with his wife in elegance and style: to get to their destination, the couple takes the Impala through some beautiful twisties in full moonlight. Having arrived at the destination, the man starts up a projector, pops open the sliding MyLink screen revealing some popcorn, and the gorgeous duo proceed to enjoy a movie from the comfort of their vehicle. All of this takes places to the tune of Frank Sinatra’s Fly me to the Moon.
The ad concludes by stating: “Classic is back. The all-new Chevrolet Impala”.
The GM Authority Take
Now this is a commercial. It’s classy, it’s stylish, it’s elegant… and it makes you want to be the man in the ad. And what’s the most direct way to achieve that goal? To buy a 2014 Impala, of course.
The commercial is unlike any other today, as it doesn’t blast all kinds of feature lists (Bluetooth, GPS, power, MPG) or accolades at the viewer — rather electing to play on the emotions and make the viewer want to “be that guy” by driving the 2014 Impala. Heck, the ad even seems like the work of Donald Draper (Mad Men). So we walk away believing that owners of the 2014 Impala simply win at life. Time for a replay.
The all-new 2014 Impala commenced full-scale production in early April, and should be arriving to dealer showrooms as you read this.