The Impala has been a running Chevrolet nameplate for over 50 years. Throughout that time, it has had its fair share of ups and downs (ninth-generation, anyone?). But the tenth incarnation of the legendary vehicle named after the African antelope is all-new for the 2014 model year — and it will turn heads everywhere it is driven. Just witness this new commercial, called Classic Is Back.
The minute-long spot features a handsome and very well-dressed man who pretty much wins at life: in the morning, he surprises his wife with a flower, single-handedly catches the newspaper, gets lusting stares from neighbors as he drives away in the 2014 Impala, arrives at the country club in style while getting oohs and ahhs from anyone watching, and then proceeds to deliver a powerful and effective drive on the golf course. As the man drives back home, he throws the bulldog a bone, impressing its female owner.
After arriving home, the winning individual goes out with his wife in elegance and style: to get to their destination, the couple takes the Impala through some beautiful twisties in full moonlight. Having arrived at the destination, the man starts up a projector, pops open the sliding MyLink screen revealing some popcorn, and the gorgeous duo proceed to enjoy a movie from the comfort of their vehicle. All of this takes places to the tune of Frank Sinatra’s Fly me to the Moon.
The ad concludes by stating: “Classic is back. The all-new Chevrolet Impala”.
The GM Authority Take
Now this is a commercial. It’s classy, it’s stylish, it’s elegant… and it makes you want to be the man in the ad. And what’s the most direct way to achieve that goal? To buy a 2014 Impala, of course.
The commercial is unlike any other today, as it doesn’t blast all kinds of feature lists (Bluetooth, GPS, power, MPG) or accolades at the viewer — rather electing to play on the emotions and make the viewer want to “be that guy” by driving the 2014 Impala. Heck, the ad even seems like the work of Donald Draper (Mad Men). So we walk away believing that owners of the 2014 Impala simply win at life. Time for a replay.
The all-new 2014 Impala commenced full-scale production in early April, and should be arriving to dealer showrooms as you read this.
Comments
Bravo, saw 2 at the local dealer, very good looking…
And it includes a popcorn popper! A Chevy exclusive! 🙂
We tested it out to see if it really does make popcorn… check it out 🙂
Yup, awesome ad.
like the end of the ad – very novel and romantic
not sure about the retro beginning – who cares about the 50s any more?
Best car ive bought so far…. very elegant and good looking. Engine even has a growl when u step on it! Nice work gm
don’t think I have ever seen anyone golf in a tux
Nice spot. Classic but elegant.
This car will sell itself once people really see it.
I just wish they would lay off the storage behind the radio touch screen. Cool item but they have a lot of other cooler items they could focus on too..
This is much better than the Cadillac spots.
Chevyman18, Are you saying you own a 2014 Impala.
A long over due refresh that really looks nice. Like the “dip” in the rear doors. Reminds me of the ’55-’57 contours.
I like it! I get a “Madmen” vibe from it vs. a retro feel. Well done.
Fabulous…Cadillac needs to watch this type of style 🙂
One of the best commercials yet. I love it. Way to go Chevy.
They’ve come a long way since the Tasmanian devil commercials 🙂
@yaba glad to say that I do
I saw the new Impala right after the NY Auto Show at a local dealer, test drove it and fell it love. Everything on this car is right. I never in my mind would think I would ever own a Chevy. I had to have it. I got the fully loaded LTZ2. I have NEVER had as many complements on a car. The trunk is roomy, the seats are very comfortable. Already I have 3000 miles on her. But what is funny, after seeing this video, I had a very nostalgic approach to this vehicle as well. I felt I was back in the 60’s buying the hot car then. The new Impala has the style and grace of that era in todays world. I also have the pride in saying “Look what the US is building!” My hats of the the Chevy division, they made a car that goes back and captures the best of yesteryear and brings it into a modern car that competes and in my opinion, wins!
“they made a car that goes back and captures the best of yesteryear and brings it into a modern car that competes and in my opinion, wins!”
Exactly! That’s what GM and ALL of the American Auto makers should be doing. Notice that that does NOT mean retro! Distill what made GM and Chevy great when it was hands down number one: great styling, power, luxury. comfort, performance, value, quality, and pride of ownership, and distill that into something modern and new, yet instantly “classic” GM.
@Chevyman18 and David: Sweet thanks for letting us know about your experiences, makes me want to go buy one even more…
@David, Oh and welcome to Chevy. I left the foreign makes 13 years ago and purchase a barely used Chevy Blazer, traded in last year with over 240,000 miles. This was hands down the best car I have ever owned, I still miss it but had to get something more economical. We have two other 3 other Chevys right now. Hands down I would buy a GM product over anything…
JZ, excellent point…
I think I drooled all over my computer the first time I saw lol. I wish I was old enough to buy my own car already. Gonna get my permit soon, I wonder what my parents will get me after I get my license.
Hafeez, best of luck… I was stuck with a 10 year old beater, hope you fair better… 🙂
Yaba, my brother was able to get a certified preowned BMW 335i so I think I should be able to get a car that starts at about $21000
WOW! This thread got me curious about seeing the impala in the flesh (with peeps saying they bought one or had seen’em on the lots) so I went to the closest Chevy dealership to see for myself. Like I said; WOW!
The new impala is so much better looking in person. And it’s one of the few new cars I’ve seen where I have no instinctive desire to modify it in any way, even the lower trim models looked damn good! The styling comes off with a crispness and muscularity that says “Grown a$$, confident man’s (or woman’s) car” in a way that hasn’t been seen from Chevy since the old 1960-1968 Full-sizers of old.
But it’s anything but old, and it certainly isn’t apologizing for what it is; a big swaggering American sedan. I like it a lot. So much so; I don’t care that it’s FWD. So much, that I immediately wanted one.
They managed to bring that aura of confident American panache into the 21st century without appearing to ape the past, or the car feeling self conscious.
Good Job GM!
i MSUST find out where to get the tan dress the ‘wife’ is wearing..that stood out more than the car for me LOL
Me too! I want it now! I’ve been searching too… Any luck?
not yet Amy but I will post it WHEN I find it! Just let me know when u r wearing urs so we don’t show up with the same dress at the same party 😉 LOL
Haha! I emailed CS @ GM… Will post when they reply… I’m 2600 miles south of Hawaii in American Samoa … Will running into you be a problem? 😉
LOL @ Amy..hey you never know right?!? thanks for keeping me posted..i’ll do the same!
Well, thank you “John” for being completely unhelpful:
Customer Relationship Specialist: John
Dear Amy,
Thank you for contacting Chevrolet Customer Assistance. We appreciate your interest in one of the Chevrolet T.V commercials.
We regret to inform you that the information you have requested regarding the advertisement is not readily available. I apologize that I am not able to answer your immediate questions. Thank you for understanding.
Once again, we thank you for your e-mail and your interest in our Cadillac commercial. If you should need to contact us in the future, please e-mail us again or call us at 1- 800-458-8006. Advisors are available Monday through Saturday, between the hours of 8am to 9pm Eastern Time.
Again, thank you for contacting Cadillac.
Sincerely,
The Cadillac Consumer Support Team
pffffffft!! Bet he did not even try…. Here’s what I had written:
Please, must have the “dress”! (Chevy Impala tv ad)… If you don’t know what I am talking about, please hand this off to a female staffer… Please, can you ID the designer, maker, retailer, anything? If not, can you send a good picture of it so I can take it to my seamstress? Thank you so, so much!
Amy you are too funny…if you don’t know then hand this off to a female staffer!! LOL he should have known you were a force to be reckoned with!
..and that was Jonathan Schwartz, a Sinatra aficionado doing the narration, super cool.
Class………..that always sells; Cadillac needs to view these Chevrolet commericals
I love the music— but the ad leaves me with the feeling that the 2014 Impala is stodgy. Old. Boring. zzzzzzzzzzz
The car itself looks great. The ad is killing it.
..dont know who that guy is in the commercial; but DAMN he sure is HOT!! 😉
Want to sell more of these beautiful vehicles to more than your target audience? Release the designer of that pleated grey and white dress so I can wear it in my new 2014 Impala.
Still the most beautiful commercial this year.
I have been wanting this body style Impala for years. Picking it up on Monday. Im gonna wear my Tux😎
This commercial is a lesson in art. The man is basically filmed in Sepa. The car while it is black also is filmed like him. Everyone else is in a muted colors. You never see commercials like this in 2022.