You may have already noticed that we have a knack for covering The General’s latest trademark filings here at GM Authority. While some of the trademarked vehicle names provide hints about what vehicles may be coming in the future, others are definitely not long for this world. Such is the case with trademark filings that GM was pursuing, but isn’t any more, for whatever reason.
Some of these offer hints abut the product GM could have been planning at one point or another, while others leave us scratching our heads. Either way, use this list for your general edification and amusement, or even to think about what could have been…
| TRADEMARK | FILE DATE | ABANDON DATE |
|---|---|---|
| JIVE | MARCH 2011 | MAY 2012 |
| CHICANE | JUNE 2011 | APRIL 2012 |
| HYDRACEL | MARCH 2011 | JANUARY 2012 |
| STROBE | DECEMBER 2010 | DECEMBER 2011 |
| CASCADE | NOVEMBER 2010 | SEPTEMBER 2011 |
| GMC MYLINK | OCTOBER 2010 | AUGUST 2011 |
| BUICK MYLINK | OCTOBER 2010 | AUGUST 2011 |
| RANGE ANXIETY | AUGUST 2010 | FEBRUARY 2011 |
| CTX | AUGUST 2009 | MAY 2012 |
| GRAPHYTE | NOVEMBER 2008 | JULY 2012 |
| BENGAL | APRIL 2008 | JANUARY 2009 |
| ENVIRONMINT | NOVEMBER 2009 | JULY 2011 |
| GRANITE | NOVEMBER 2011 | SEPTEMBER 2010 |
| ANTHEM | JUNE 2009 | MAY 2010 |
| NOMAD | MAY 2012 | FEBRUARY 2013 |
Now that you’ve read through the list, what are your favorites? Sound off in the comments section.
Comments
Well now I know why they are using Intellalink now for Buick and GMC. I wonder why they did not get Mylink approved for more than Chevy.
Hmm Nomad? I would think they would keep this just to retain the rights.
Scott, I believe it wasn’t a matter of getting MyLink approved for Buick or GMC, but rather a conscious separation of the Chevrolet and Buick/GMC brands… Like CUE for Cadillac.
In addition, as far as I understand it, applicants can no longer “squat” on trademarks by registering them “for protection”. Instead, they need to prove to the USPTO that the trademarks being applied for will be used in an actual real-world product. Hence, the decision to no longer pursue the Nomad TM.
Say it ain’t so Nomad!!! Where is my Code 130R shooting brake???
http://gmauthority.com/blog/2012/01/rendered-chevy-130r-concept-shooting-break-sedan/
Anthem and Granite would have also been badass monikers, hope they pick those up out the bin again – only if they can build vehicles worthy of the names though.
Bengal and Anthem are my favorites…nice take on this
*wonders what a Cadillac CTX would have looked like*
Interesting Cascade is very close to Cascada, Vauxhall & Opel’s new convertible.
My guess: cascade is a Buick convertible and Graphyte was supposed to be a gmc. CTX is interesting, sounds like a mix of CTS and SRX, maybe it was considered as the name for the CTS wagon. If that’s the case, I like CTX better than CTS wagon.
Could the hydracel have been a hydrogen fuel cell vehicle GM planned on putting into production?
I remember the Nomad of the 1950s, which was the wagon version of the Chevy Bel Air. BTW, is “Bel Air” still registered?
It’s not… but GM wanted to register it back in August of 2012. Something fell through.
Anthem would be a good name for a Cadillac presidential limo, Anthem-2012, Anthem-2016 etc.
I wonder what the Chicane was going to be? I like the name Anthem aswell… hmm
Is berlinetta copyrighted or trademarked?