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Corvette Enthusiasts Welcome 2014 Stingray At Private Unveilings In Germany & Switzerland

You won’t hear this from anyone officially, but the 2013 Detroit North American International Auto show might as well have been called the the 2014 Corvette C7 Stingray auto show, because the new Vette pretty much stole the show. But while Americans have been able to get a first-person look at the all-new all-American sports car, European Corvette enthusiasts haven’t had such a privilege… until a week ago.

During the week leading up to the 2013 Geneva Motor Show, Chevy showed its appreciation to the most loyal Corvette enthusiasts in Europe by giving them a sneak peak at the 2014 Corvette coupe at three select locations in Germany and Switzerland a few days ahead of its European debut at the 2013 Geneva Motor Show. The three private unveiling locations were near Frankfurt, Munich, and Zurich, with many of the fans arriving in their own Corvettes to see the all-new seventh-generation model.

Many European Corvette fans drove their own Corvettes to see the C7

The largest group of enthusiasts assembled at the Circus Krone in Munich on a Saturday morning, with the Corvette Stingray coupe prominently displayed at the center of the circus arena, giving each of the 500 assembled fans a chance to see the car from every angle. Then, later that day, the Swiss Corvette fan club greeted the Corvette-branded truck at the German-Swiss border, and then escorted it to the third stop near Zurich.

The Corvette Stingray truck

The three private presentations resulted in some handsome social media benefits for Chevy and Corvette, with enthusiasts in attendance posting photos of the car to Facebook, Twitter, and Instagram. Interestingly, 58 percent of the 1.1 million fans who like the official Corvette Facebook page are located outside of the United States.

Social media was a-buzz

The three European sneak-peaks were then followed by the world debut of the Corvette Stingray convertible, along with the official European debut of the Stingray coupe at Geneva.

The GM Authority Take

Just imagine: the bold 2014 Corvette Stingray on European roads, breaking the monotony of conservatively-designed European vehicles… we don’t know what’s better: this, or the Cadillac ATS Crossing Horizons.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. I love that they met the truck at the border and escorted it to the show.

    Reply
  2. America, F___ Yeah! Let’s see our European friends try to build one of those! Except for the name, I think Corvette is a French war ship. But, it was the coolest ship ever built.

    Reply
  3. Will the 2014 Corvette be right hand drive for those countries that are drive on the left?

    Reply
  4. I can t even get to see the C 7 at the Dallas auto show in a state that the car can be driven in year around. GM your marketing department is on top of things again.

    Reply
    1. Steve, that’s because there are only 3 C7s on the auto show circuit, and they are all in Geneva — a much bigger show than Dallas. Besides, Dallas (like Denver) is such a 2nd tier auto show, that the importance factor isn’t even there. #truth

      Reply

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