After a brief hiatus from General Motors upon losing the Chevrolet advertising account, it seems that Warren, Michigan-based Campbell-Ewald is slated to once again do business with the automaker. If a recent report from Crains Detroit Business (sub. required) is accurate, Cadillac may announce a new partnership with the creative marketing firm. Last we checked, the Cadillac account was Fallon’s business.
We suspect that this transition has something to do with the internal marketing shakeup within General Motors, with each brand receiving its own global marketing and advertising directors. At this point, however, the terms — such as how much GM would be paying — have not been set in stone, as the deal has yet to be finalized. But don’t be surprised if the official news breaks in the near future.
Comments
Now if Chevy can only bring Campbell-Ewald back to their advertising. After 91 years and we get the lackluster “Chevy Runs Deep” from Publicis Group. The only version of that ad campaign I cared for was the 100 Years retrospective ad using Ray Charles’ rendition of “America The Beautiful” back in November 2011. That was actually well put together, and the slogan worked for that ad, and that ad alone I might add.
I just wish GM would stop all this jumping from one firm to another. It cost money and they are not getting anywhere.
Maybe the loss of GM before will kick CE back into gear. They got lazy and lack luster themselves.
I see a lot of creative advertising out there and I thing there are still better firms that should be found.
This is not good news. Campbell-Ewald is a has-been company. How many ad campaigns have they done that have really caught your eye? I looked at a list of their customers and only the US Navy is amongst those that I have seen any remotely interesting commercials from. “Accelerate Your Life” was kinda cool…but there has been very little continuity or follow-through to it. Volkswagen’s ad agency, Deutsch, has some powerhouses under its belt. Of course it would be a conflict of interest to take on GM, but what about Arnold Worldwide (they did work for VW on the “Driver’s Wanted” campaign, and currently do work for Progressive Auto Insurance); or perhaps The Martin Agency (which has GEICO and Walmart). GM needs some killer ad campaigns to make this work. Hanging on to the old fogies aren’t pulling in the sales.