General Motors tallied more half-ton pickup truck sales than anybody else during the 2012 calendar year, but was it the same for the HD market? Let’s break down the sales results…
Total GM 2500 HD truck sales mounted to 83,975 trucks in 2012; 56,359 of these were of the Chevrolet Silverado 2500 HD and 27,616 were the GMC Sierra 2500 HD. That’s more than the 67,786 units observed by Ford and its F-250 Super Duty sales, according to R.L. Polk via Pickuptrucks.com. Mark another one in The General’s column.
However, the same success cannot be found in the full-ton market, where sales of the Chevrolet 3500 HD (19,573 sales) and GMC 3500 HD (8,007 sales, 27,580 total sales) were squashed by full-ton trucks from Ram (35,665 units) and Ford (51,552 units). The only reason we can think of to explain GM’s trailing results in the segment is that shoppers must want a less capable truck, as evidenced by real-world testing, than what GM produces.
In total, the combined half-ton and full-ton HD truck market observed 119,338 sales from Ford, 111,555 sales from GM — a close second — and 77,583 sales from Ram as a distant third, in 2012.
Comments
Maybe this is why GM should offer SFA as an option? Also trim packages play a role, and third, GM should offer medium duties. I read a post not too long where when companies purchase medium duty trucks for their fleet, and they are also in the market for LD’s they often just go with the company that they are getting MD’s from.
Main reason is GM does not offer as many class 3 commercial cab and chassis models as Ford and Ram do. Rumors abound that the situation will change in a few years starting with the K2XX HD rollout. Let’s hope so.
Surprised at the results in the 3500 segment. Would have thought that the Duramax would have far outsold the Ford product just on engine quality alone.
I really like these trucks,Manchester has the only authorised GM dealer in the UK selling stuff like this. If my lotto numbers was to come up I’d be staight there & ordering a GMC Sierra 3500XL Denali 6.6 Duramax Diesel with Alison transmission (in black).
There’s also a place in Hyde that converts LHD to RHD 🙂 a RHD HD GMC Truck 😀
I cant wait until GM gets rolling again with REAL commercial trucks. We need a few more cab chassis offerings – we need a longer Cab to Axle offering- and they need to bring back the first true 3500HD that had a 15,000# GVW rating!
Sat to say, but Ford is kicking GM out of the commercial market and Ram is coming up so fast that they had better watch the rear too. Both Ford and Ram do what is required to sell to commercial customers; since it exited medium duty, GM doesn’t seem to care like it should about work trucks. And don’t expect a great deal of change with K2XX – no immediate plans to up GVWRs. So sad.