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Corvette Name Puts Billions Into Economy Yearly

Every year, over $750 million in Corvettes are sold to happy customers every year. While that may seem like a mountain of rear-wheel-drive Chevys, it’s actually just a fraction of the overall income generated by the name itself. A report by Edmunds estimates that an astounding $2.5 billion is generated by the Corvette nameplate every year. To put it into perspective, this number is slightly higher than the GDP of Greenland. (Yes, that’s true.)

Edmunds admits that there has been some educated guessing done, and doesn’t exclude the exchanging of classic ‘Vettes.

We’re sure that with the awesome numbers (and looks) of the C7, that this $2.5 billion number will increase significantly, especially with the Corvette being fit for the world market.

A metro Detroit native, Alex Sizeland is GM Authority's staff writer with a focus on covering GM culture and performance cars.

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Comments

  1. “A report by Edmunds estimates that an astounding $2.5 billion is generated by the Corvette nameplate every year.”

    In the form of really lame merchandice

    Things like bar stools, ear rings, ball caps, posters, die casts, key rings, mugs, floor mats, quartz clocks, jackets, belts, pedal cars, childrens beds, shirts, bottle openers, watches, neon signs, coasters, lighters, clothing patches, non-prescription sunglasses, stationery, “corvette parking only” signs, and this thing: http://store.corvettemuseum.com/images/store_images/BELL_C4.jpg

    I really do love the Corvette. What I don’t like is seeing the car become cheapened on the world’s stage by throwing its name on everything, rather than just a few really special and really meaningful products.

    A wrist watch with pistons for dials isn’t special, it’s gimmicky.

    Reply
    1. If YOU don’t like the merchandise, just don’t buy it. If somebody else happens to like a neon Corvette sign for their garage, good for them.

      Reply
      1. The Corvette is too valuabe a name to be associated with chintzy household Walmart junk. Appently, you don’t think it matters to the nameplate in the long term.

        Reply
        1. Nope. I think that people are free to purchase what they please. Just because YOU don’t like it, doesn’t mean it can’t be sold. Vote with your own wallet, but don’t appoint yourself “dictator”, either.

          They sell lots of stuff right at the National Corvette Museum that I don’t particularly care for, but I don’t mind if other people want to buy it. And as I stated in another post, GM has a company that is supposed to manage the licensed use of their logos and the quality of the products they go on.

          Reply
          1. Well I am “elected” dictator, so I will tell GM what to do.

            Reply
          2. It’s GM’s management of those trademarks that leads me to think that GM isn’t serious about the Corvette playing on the world’s stage.

            If I have to go into a Walmart (willingly) to find a liquid hand soap pump, I don’t want to see a Corvette pump on the shelf next to a Shrek pump.

            I bet Nissan wouldn’t make a GTR soap pump. It might have something to do with their understanding of the car’s place in the world.

            Reply
  2. This report dose prove there is money to be had in the Corvette name.

    Reply
  3. Chevrolet happens to sponcer the worlds biggest & best football club, the mighty red devels, Manchester United.

    Reply
  4. They are all at it now with merchandise, it’s big business & in some cases the merchandise can make more money than the original product. I see it like this only buy what you deem as nessesaty & don’t waste money on rubbish so yes there are certain things that are useful branded cups, clothing & the odd detailed toy as a ornament & others that’s a total waste of money – it’s about being sensible (in no order wife/kids, car, house, bills & food on the table) come before branded merchandise such as a golf ball with someone’s logo on it.

    Reply
  5. once you put the Corvette name on anything, the price goes up 30% compared to the identical item without it, IMHO. They should keep the quality up and not cheapen the name by putting the logos on everything they can put their hands on…

    Reply
    1. GM contracts with a company called Equity Management, which is supposed to carefully control the licensing & use of GM logo’s. Part of their role is that they are supposed to ensue the quality of products that they license to bear any GM logo. This covers everything from toys, to shirts, to jackets, etc (and even pens & coffee mugs, LOL!).

      Reply
    2. That’s what I mean. Put the logo only on DESERVING products, something that compliments the Corvette name, not cheapen it like a children’s bed set. The problem is to select good merch opportunities and to reject the utter crap ones.

      Reply
  6. People that can afford a Corvette will buy a few select items with the Corvette brand name on, say a model car, the odd beer mat etc. people who cannot afford a Corvette will buy anything with a Corvette or Corvette logo on it, hence cheapens it.

    Reply
  7. When you own the car why would you want a Corvette pen !

    Reply
  8. Certain products with a link to the car are good, also aiming products at the kids is good (future Corvette buyers maybe).

    Reply

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