To say the least, General Motors had a very strong January. But an even bigger story was the success of Cadillac, increasing 46.9 percent year-over-year, and posting a 94-percent retail sales take rate, the highest since 1990. This was achieved despite sales dropping for four of the eight vehicles Cadillac sold in January 2013.
How was this possible? Look no farther than the award-winning ATS. Tallying 2,781 sales for the month, 56 percent of which were conquest sales, or did not trade in a vehicle. What’s more, one-fifth of ATS buyers are under the age of 35, twice the rate of Cadillac as a whole. As the 2013 North American Car of the Year, it’s not a surprise.