To say the least, General Motors had a very strong January. But an even bigger story was the success of Cadillac, increasing 46.9 percent year-over-year, and posting a 94-percent retail sales take rate, the highest since 1990. Â This was achieved despite sales dropping for four of the eight vehicles Cadillac sold in January 2013.
How was this possible? Look no farther than the award-winning ATS. Tallying 2,781 sales for the month, 56 percent of which were conquest sales, or did not trade in a vehicle. What’s more, one-fifth of ATS buyers are under the age of 35, twice the rate of Cadillac as a whole. As the 2013 North American Car of the Year, it’s not a surprise.
Comments
No surprise. Doing exactly what it was supposed to do.
Now we have to wait for the coupe and convertible.
Thos eare excellent figures for January….it is doing what Verano has done…cheers to both! I can’t make up my mind which one I’ll get…Verano has lots more standards for the money.
Veran0 is smaller, cheaper, and much, much lesser interior and chassis. Sure the 2.0T engines overlap (though they arent the same engine). They are very different vehicles, first and foremost being the price. The Verano tops out where the ATS begins.
IMO they aren’t in the same league at all, the Regal is a closer overlap with the ATS and even it isn’t really in the same classification as the ATS.
Verano is a fine car in every way……fully loaded it has much more for less money and has far more features than tne base ATS…base has leatherette seating, no fogs, backup, folding seats, etc, etc, etc, etc…………..,ATS is a great car but Expensive for what it offers…get what you want; it is your choice
Oh I’m not saying it isn’t a great car, I told my sister-in-law to buy one and that’s what she ended up with.
But pit an ATS 2.0 against a Verano 2.0 and see which is a better car to drive. The Verano may offer more toys for the price, but the interior is light years away from the fit and finish of the ATS. Infact the Verano uses the hard, flat, seats from the Lacrosse.
It’s the same as saying do you want a loaded Cruze or a base Verano.. which is what my sis-in-law originally wanted (a loaded Cruze LTZ), but instead got a great deal on a new 1SL Verano. If you sit in a loaded Cruze, then in a base Verano it would be hard to not go for the Verano.
Now with the ATS you also toss in the additional, and vastly superior, driving dynamics.
Also with cost, of course the Cadillac badge will command a premium over the Buick badge, that’s always been true with luxury marks.
If you are classifying cars and cross-shopping based on price I more so understand where you are coming from, but for me price is very much secondary for vehicle class.
Good job cadillac! Last month its sales were higher then A4, IS and some others. 4th sales place is not bad for a new model, hope it’ll have enough steam to catch on and stay in the top spots of this class of vehicles. Also Cadillac outsold Audi in US.
Now it’s time for the 2014 CTS to prove itself against the midsize segment leaders. Cadillac is on a roll
It’s funny what I see on the roads near me and what I don’t see. I guess this just isn’t a GM town?
i sell cadillac and i can tell you for a fact on the test drive i can see bmw and audi owners trying to hide those smiles as test drive …..