A recent marketing and advertising shift in General Motors left the position of Director, Advertising and Sales Promotion open for the Buick and GMC brands. But effective March 1, it will be Sandra Moore who will be putting on the hat of the ad and sales director for both brands, moving from her previous role of Director of Customer Experience Development. She replaces Craig Bierley, who moved to become Cadillac’s ad and sales promotion director.
Buick, GMC Receive New Advertising Director
Comments
Let’s hope this change is the start of what I have been proposing. A complete overhaul of GM marketing…
Sandra Moore- Advertising
Just thought I would say that in your TV Ad- that states ( YOU DON’T KNOW BUICK ) You
might want to use something like (. YOU MAY WANT TO CONSIDER BUICK )— this seems to be a little softer and a little more inviting to a potential buyer.
As a Buick owner, I just thought I might offer my opinion as I have been happy with my Buick and hope others will take a look at a great automobile.
Regards
William
Regards
William