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GM Authority

Ad Break: Buick Verano Turbo & Morning Coffee

This ad gets right to the point: the Buick Verano Turbo has more horsepower than the Audi A4… so once you’ve experienced the car, everything else seems a little slow:

The GM Authority Take

Good one, Buick. And that Audi reference is actually a clever marketing technique: comparing a modern (and very capable) Buick to one of the best performance-luxury sedans from Germany is an aspirational marketing practice that lets viewers think of (or consider) the Tri Shield brand in a similar light as Audi; so even though Audi buyers may never cross-shop Buick, those that don’t will see Buick in a more positive light.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Good one, unfortunately, Verano is not a rival for A4, it is for A3 Sedan which will be unveiled this year in US.

    Reply
  2. Buick is rocking it out………….I see these ads on TV a lot and each one is so well-done too…..no wonder I see Buicks more and more all about….Cheers 🙂

    Reply

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