Last week, GM revealed the official U.S. sales figures for 2012. And despite a 3.7 percent year-over-year growth, the company’s market share sank to the lowest its been in many decades. It might be a cause for concern, if we didn’t know about the new-product surge coming in the near future.
The issue in 2012 was that GM had to make do with what is admittedly the oldest lineup in the U.S. auto industry. In 2013, that looks to change, with several all-new models. These include the next-generation Cadillac CTS, Chevrolet Silverado and Impala, Corvette C7 and GMC Sierra, among others. And by mid-2014, General Motors North America President Mark Reuss states that the most extensive vehicle lineup overhaul in company history — perhaps industry history — will have been completed. If the vehicles are well-done and stand out as segment leaders, then we can easily see The General’s market share swelling. If the new products scream mediocrity, well, we shouldn’t expect much change.