‘Find New Roads’ Is The New, Global Chevrolet Tagline
8
Sponsored Links
Chevrolet no longer “Runs Deep”. While the touchstone was great for the brand’s centennial celebration back in 2011, it’s proven to have a short shelf-life. And with Chevy becoming an ever-growing global force, with all global marketing efforts consolidated under the umbrella of Commonwealth, it has introduced a new tag-line: “Find New Roads.”
It will be these three words that will unify Chevrolet’s advertising efforts in over 140 markets. And as the brand launches a plethora of new products around the world in 2013, it will be this new slogan that we will see with every ad for each new vehicle. We can first expect to see the new tag in a fresh batch of new ads appearing this quarter in the United States. It’s just too bad we won’t see any of them during this year’s Super Bowl. But we still may see a Corvette C7 at halftime.
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
Sponsored Links
They pay an ad agency millions of dollars to come up with THIS!? Lame.
Ray, you would not believe what companies pay agency’s and other companies to do that they shouldnt be doing internally… But this is what makes the world go round; anyway… I dont love this but I dont dislike it either, this to seems like it will have a short life. Again there is nothing wrong with having more than one slogan GM. Slogans that work in unison and build off eachother, with my knowledge and background this would be my advice to GM. A side note: I would also recommend GM creates an alternative sub brand that allows GM to bring in some of its unique offerings around the world including products from the south american market… Montana, Cobalt, just dont call it GEO 🙂
It’s not as memorable as “Like A Rock” or “Heartbeat of America”. But like Yaba said, I don’t dislike it, but work needs to be done…
Well, we’ve gone from something sucky, but with meaning, to something with somewhat of a ring to it that means absolutely nothing, and at the world level. Of course, now that I’ve thought about it, there are people out there that will probably interpret it as: you’ll have to find another way, because you’re in a Chevy. Yeah, that’s awesome. I truly believe whoever thought up the idea of a global, money saving tagline is a ball-less cancer that needs to be shown the door NOW.
Sounds like they stole it from Garmin… or possibly a dating site?
why don’t they just do “Go above and Beyond”?
Probably because it sounds awful in Chinese.
It’s just a tad bit vanilla. No flavor. It’s not bad, but it’s not exciting or even memorable. As a GM fan, and I’m sure I speak for many us, I’d come up with a tag line for some vehicle discounts or GM merchandise. It’d save them a whole lot of money which could be dumped right back into R&D and we could have some GM products to hang up in our garages.