Chevrolet no longer “Runs Deep”. While the touchstone was great for the brand’s centennial celebration back in 2011, it’s proven to have a short shelf-life. And with Chevy becoming an ever-growing global force, with all global marketing efforts consolidated under the umbrella of Commonwealth, it has introduced a new tag-line: “Find New Roads.”
It will be these three words that will unify Chevrolet’s advertising efforts in over 140 markets. And as the brand launches a plethora of new products around the world in 2013, it will be this new slogan that we will see with every ad for each new vehicle. We can first expect to see the new tag in a fresh batch of new ads appearing this quarter in the United States. It’s just too bad we won’t see any of them during this year’s Super Bowl. But we still may see a Corvette C7 at halftime.