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GM Authority

Cadillac, Chevrolet Receive New Advertising Directors

In a sudden marketing shift, Cadillac advertising director Molly Peck is transitioning to the position of ad director for Chevrolet. She will be replacing Kevin Mayer, who left General Motors to become Volkswagen’s VP of U.S. marketing last summer, after holding the position for only two years.

Filling in the space Peck is leaving behind as Cadillac’s ad director is Craig Bierley, who is coming from being director of Buick/GMC advertising and sales promotions, according to Automotive News. It’s not yet clear who will be taking his place.

Former staff.

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Comments

  1. I bet Cadillac will now have some great ads now….Buick has done so well….I expect the same now for the crest!!!

    Reply
  2. Sat next to Molly for years. She will do great!

    Reply

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