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GM Authority

Ad Break: A Night Out With The Cadillac XTS

So you and your buds put on some fine business casual suits and then decide to go hit some balls at a ball park… at night. Then, you all jump into a Caddy XTS and drive off, only to find a pickup truck driver (whose truck broke down) and his dog, pick them both up, arrive at a diner (seemingly in the middle of nowhere), hear a good song, start an impromptu dance with the pretty girl and have the pickup driver (remember him?) join in on the festivities. Then, you (the protagonist arrive home (alone?!) shortly after sunrise, only to be treated by a doorman that knows you all too-well:

The GM Authority crew parties it up like this all the time… you?

The GM Authority Take

We’re not sure how many events in this here ad are probable… or even remotely possible of taking place. Nevertheless, it’s definitely a “feel-gooder”, with a catchy beat. Besides, depicting people having a good time never hurt anyone or any brand, right?

Wondering about the song in the ad? It’s Play It By Victory.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Interesting….Cadillac sure has changed its tune 🙂

    Reply
  2. awesome ad. Great job Cadillac

    Reply

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