Anyone who enjoyed Oceans 11 is sure to love this commercial for the Opel Astra. Set in an exotic setting, the ad features the five-door Astra hatch, along with George Clooney and Brad Pitt lookalikes running a heist of The Bad Guy’s casino. As you’d expect, a pretty girl is involved, while the clip has a mix of Dutch and English:
The GM Authority Take
We love this kind of advertising: it’s comical, it tells a story, and it still accomplishes the goal of showing viewers the product and showing off its various features (AFL, Opel Eye, etc.)… only that they don’t feel like they’ve just watched a commercial.
Also, it looks like the driving part of the ad was filmed in Yalta (Ukraine). Now, why can’t GM have similar ads for its products in the U.S.?
Comments
Regarding the language in the vid: it’s Dutch 🙂
I should know as it’s my native tongue 😉
Thanks Johan. Corrected 🙂
Really nice looking. We need a version here in the US.