Perhaps we could all use a little educating once in a while, especially when it comes to these shiny, new infotainment systems that might be completely over the heads of folks born before 1975 (we think). In light of this, General Motors is deploying a team of 25 “Connected Customer Specialists” who are both young and tech-savvy to dealerships across the country in order to help dealers as well as owners understand their way around the Chevrolet MyLink, Cadillac CUE and Buick and GMC IntelliLink infotainment systems as well as OnStar. The move doubles as an industry first, with the concept being somewhat analogous to the Genius Bars found in Apple Retail Stores.
What’s more, Connected Customer Specialists will be tasked with helping identify and train in-store connectivity and infotainment specialists known as Certified Technology Experts at every U.S. Chevrolet, Cadillac, Buick and GMC dealership, as well as share customer feedback to the GM Quality and Engineering teams to make improvements to current and future vehicle programs.
The GM Authority Take
The Connected Customer Specialists sound like a great idea, at least in theory. But when it comes to dealerships, it’s noteworthy that implementation is key.