From the recent words coming from Cadillac VP of marketing Don Butler, the world should expect the next-generation CTS to close the $8,000-odd gap between the current model and the more expensive BMW 5 Series. The new CTS is expected to be unveiled during the 2013 North American Auto Show, as a 2014 model and will be a global car.
The price hike is not unwarranted, as the new CTS is expected to come with more size, power, refinement and technology to squarely compete with the best in the D/E-segment of luxury automobiles, featuring leaders such as the 5 Series and Mercedes-Benz E-Class.
In a report from Automotive News, Butler stated that it’s part of Cadillac’s strategy to earn more credibility in the luxury segment by pricing and contenting vehicles to better match its rivals. However there are still plans of undercutting the competition, but not to a degree that was seen in the past.
“We want to be competitive, but I don’t want to be in a position where in a sense I’m bribing consumers to experience our product,” Butler said.
So, who is willing to throw out an estimate? $42,000? $45,000? $49,000? Sound off in the comments below.