In early October, General Motors has appointed Molly Peck as director of Chevrolet U.S. advertising. Peck, who will report directly to Chevy Vice President of Global Marketing Chris Perry, replaces Kevin Mayer — who left General Motors in May to become Vice President of Marketing for Volkswagen of America.
Previous to this appointment, Peck headed up Cadillac advertising — where she spent considerable time launching the new ATS performance luxury compact sedan. Called ATS vs. The World, the campaign was Caddy’s biggest ad push in the last six years and displayed the new vehicle in performance-oriented settings in exotic environments from China and Morocco to Chile and Monaco.
Before the Cadillac stint, Peck served as the advertising and sales promotion manager at Chevrolet from 2007 through 2011; she led brand communications for the 2009 relaunch of the fifth-generation Chevy Camaro and the 2010 launch of the Volt extended-range electric vehicle.
The move to head Chevy advertising comes ahead of the brand’s biggest product offensive, wherein it will refresh or renew 70 percent of its U.S. model lineup over the next 18 months, including the 2013 launches of the all-new Chevy Impala, Silverado, Corvette, Tahoe, and Suburban.
Peck received an undergraduate degree in advertising from Indiana University and an MBA from University of Michigan.
Comments
She had me up until I read: Volt launch. Ugh. Still, a pretty impressive resume.
I’m with you, Joe. SHE headed the advertising trainwreck that was the 2010 Volt launching?!!
And SHE is getting a PROMOTION?!!
Ah, geez, GM…..
Nobody got the 2010 Volt ads…They didn’t get the “Why are you at a gas station?” ads….and they REEEALLY DIDN’T GET THE “Volt Alien” Superbowl spots!
Lately, the Volt owner testimonial ads have struck nearer the goal. They’ve aired a lot, and I think they’re near their stale date. Now put a nicely dressed lady in a Volt saying – ” I bought a Volt because of rollercoasting gas prices ( read Frankenstorm gas backlash, or anything Middle East-related ), and because I wanted a true luxury experience – electric drive=smooth, silent and truly luxurious!”…. Any ad needs to plainly explain it uses gas at 100mpge and above as found on Voltstats.net.
Not sure if she read the feedback on forums like GM-Volt.com and others, or if they just finally realized Volt needs explanation to folks…But If GM thinks she knows Volt – they need to think twice.
Funny comments. I hope they aren’t confusing youth with talent. I hope she’s better than the last guy, Chevy Runs Deep??? Maybe she’ll get rid of those annoying dealer commercials “Cruze eeeco.” She needs to develop a powerful theme like “Cadillac Style”- I won’t be holding out much hope.
How about a Chevrolet hosted game show, “When the Price is Right”?