General Motors has filed a trademark application for the “Graphyte” name, GM Authority has discovered. The application was filed with the United States Patent and Trademark Office on June 23, 2012 in the Goods and Services category of Motor land vehicles, namely, trucks and sport utility vehicles.
The application, carrying the Serial Number 85656597 with the USPTO, also carries the “Graphite” pseudo mark — which is used to provide an additional description to the trademark application.
The GM Authority Take
Graphyte sounds similar to Granite — which was a concept for a tall and boxy GMC hatch based on the Delta platform. The Granite was initially reported to have been green-lit for production, but then disapproved (a move that yours truly supports).
Cast your guess as to what vehicle GM will use the Graphyte name for in the comments below.
Postscript: GMC presented a concept car called Graphyte at the 2005 North American International Auto Show. Pictured below, it was a GMC truck-based SUV featuring GM’s two-mode hybrid system and was meant to present the new styling direction of GMC vehicles. The existence of this concept from 2005 doesn’t change the fact that GM filed for the Graphyte trademark again in June of 2012, likely illustrating plans to use the mark again within the next 30 months, which is the maximum amount of time a trademark applicant can delay its filing of the Statement of Use, a legal document that promises to use the mark in a real-world product or service. As such, GM’s filing for the Graphyte mark covered in this article is a likely indication of the automaker’s plans to use the name in a future product.
Comments
It will be an extreme off-road version of the canyon with enough traction to climb a redwood tree.
Main Wayne lets hope your right…
There are so many of these trademark posts! I like them, and I think they are interesting, but maybe there should be a once a week post with the many trademarks GM has filed for.
Exclusive stuff like this is why I come here so often. I want to know about this stuff when it happens as it happens, not wait until a predetermined day to find out about it. Keep up the good stuff guys!
Justin — one of our goals here at GM Authority is to deliver the most accurate GM-related news as quickly as possible. So as soon as we learn about a trademark filing and then research it further with sources and resources, we kind of feel guilty in holding back the information and not publishing it right away — therefore the reason for the multiple trademark-related articles.
In addition, we find that an article per trademark keeps the subsequent discussion more focused and of higher quality — which ultimately delivers on another goal of ours (quality discussion and informative conversation). Does that make sense? Would love to hear your opinions on the matter 🙂
Alex
I’m guessing the Anthem is the new Chevy Colorado and the Graphyte the new Canyon?
that is an interesting theory, but i’d rather they be the suv versions and keep the trucks names the same
I wonder what ‘lead’ GM to choose the name, Graphyte? (Sorry, couldn’t resist).
think el camino…..