Earlier this week, we noticed ads for the Cadillac ELR shown across the Google search engine (at Google.com) as well as throughout the Google Partner Ad Network. The online search engine-driven ad campaign seems to have the goal of drumming up interest in the upcoming extended-range plug-in electric luxury coupe.
Seen on the desktop browsing environment at Google.com for the search term “Cadillac ELR”, one of the ads touts the car’s design and unique propulsion system while inviting the user to check out the vehicle:
“Combining Electric Propulsion With Striking Design. Check Out the ELR.”
The ad contains site links to landing pages on Cadillac.com to explore ELR technology, receive the latest news about the ELR (via email), browse future Cadillac vehicles, and join Cadillac on Facebook:
Another ad, seen in a mobile browsing environment on a Google Ad Partner site, asks the user to:
Check Out the ELR Extended-Range Electric Coupe With Room for Four
The GM Authority Take
Cadillac seems to have started its online promotional campaign for the ELR well ahead of the car’s 2013 arrival. Earlier this summer, the Wreath and Crest brand announced that it will officially show the vehicle during next year’s Pebble Beach Concours d’Elegance, which is set to commence August 18, 2013. Earlier this week, The General announced that it will produce the ELR at its Detroit-Hamtramck manufacturing facility, where it will share space with the Chevrolet Volt and all-new 2014 Chevy Impala.
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Comments
Can’t wait for the shootouts in Motor Trend and others: ELR vs. Fisker vs. Model S.
Should be quite interesting. Cadillac should challenge a Model S on a cross-country race or an endurance contest.
Model S will be faster, of course but the 60kwh model which probably will be near ELR’s price range will have to stop after 150 miles or so and charge for a half hour while ELR races ahead to victory. The Fisker Karma may pose a bigger threat, but for
it’s humongous pricetag and very shoddy quality control – and that is, if the Fisker can keep from catching on fire – lol.
OK, GM, a luxury EREV to retrieve the higher costs – I get it , but now how about a mass-market EREV that seats 5 ( a CUV and pickup truck ) and larger work-friendly vehicles like a Colorado PHEV?
I know the ELR will be cool, sexy and expensive. I just hope it isn’t a huge sales failure like Allante and XLR…
How do you guys feel about ELR as a halo for Cadillac? Do you feel that if they had built a consumer version of the Cien show car, a supercar, perhaps with electric boost – it would move Caddy’s image further in Europe’s eyes as a top luxury contender? Limited production is a given, so why not just blow our minds with a Cien?
I think the ELR is more of an over-the-top Volt. The Volt already exudes luxury in it’s quiet smooth ride, in it’s leather interior and gadgety conveniences. Will an executive really buy the ELR to one-up his Volt driving friends?
Ales, will it have fabric seats???
Who knows? Hopefully not though. 😉
Alex, I love to tease you….I am sure it will be leather…..It might be cool to have suede as the CTS does…we will see…for the $$ I’m sure it will be nice
Yupp, so I’ve noticed. Suede will somewhat hint at a sporty flavor, which the ELR may not necessarily have due to its FWD disposition… but we’ll see how sporty it will be 🙂