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GM Authority

Ad Break: Under The Blue Arch – Cowboy’d

To sell a few Texas Edition Chevy Silverados during Chevy Truck Month, Kyle decides to dress the part — perhaps in hopes of becoming more attuned to the lifestyle of the prospective customer. Ironically, the outfit isn’t required to sell the special edition truck… but you just gotta love his facial expressions — they’re priceless:

PS: we confirmed that Kyle was, indeed, wearing chaps and spurs.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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