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OnStar Redesigns Mirror Buttons

In an effort to better reflect the functionality of the current generation of OnStar services, GM’s telematics subsidiary is redesigning the buttons found on its renowned mirrors. The endeavor, which goes further than just new logos, marks the first OnStar redesign in years.

Voice Command Button

The button previously known as the Hands-Free Calling button and depicted by a white phone inside a white circle, is now the Voice Command button portrayed by a speech icon. The new Voice Command button offers drivers the ability to place and receive calls, access a saved route, check Hands-Free Calling minutes, or access OnStar Virtual Advisor.

The new Voice Command button also offers better integration with the new infotainment systems in vehicles such as Chevrolet MyLink, Cadillac CUE, and Buick/GMC IntelliLink — since the touchscreens of these systems provide access to OnStar’s voice command services by pressing the same logo as the one located on the mirror; pressing the Voice Command icon on the touchscreen will result in on-screen access to the services on the screen, while pressing the button on the mirror will allow access using voice commands.

Emergency Button

The internationally-recognized “SOS” symbol replaces the white cross embedded in a red circle as the symbol for the Emergency Button. The change is due to OnStar’s upcoming expansion into global markets, where the white cross does not always represent an emergency.

OnStar Button

The blue OnStar button now uses the telematics company’s new logo that was introduced in late 2010. Some vehicles, along with the OnStar FMV, already sport the new logo on their mirrors.

2013 Model Year Vehicles

To bring the most attractive, functional, and easily-understood buttons to market, OnStar conducted research involving GM employees as well as owners of OnStar-equipped vehicles. The research consisted of pen-and-paper studies, in which participants evaluated options on paper, web-based clinics, and prototype clinics, where participants evaluated the logos on physical parts.

Expect the new OnStar buttons to be rolled out on most 2013 GM models, with some vehicles getting them before others. For instance, the 2013 Camaro’s frameless mirror already sports the new-look icons.

What do you think of these changes? Sound off in the comments below.

 

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

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