Chevrolet, along with General Motors employees, dealers, and customers, are renewing their commitment to fight breast cancer for 2012. The groups are looking to surpass the nearly $1.1 million raised by the American Cancer Society via Chevy’s nationwide grassroots assistance.
The Bow Tie brand is launching several October events to drum up financial support for the cause, starting with GM’s worldwide headquarters at the Renaissance Center in Detroit being lit with pink bands to commemorate Breast Cancer Awareness Month. For the first time, the Chevy Spark will be present and accounted for: a special “Pink Out” Spark wears a production-spec Techno Pink hue and is decorated with custom pink elements inside and out. Designed to honor breast cancer survivors and supporters, the “Pink Out” Spark will visit community walks throughout October.
In 2011, The Bow Tie brand’s support raised $1,079,633 in contributions to Making Strides Against Breast Cancer for the American Cancer Society. The funds go to funding research, wellness, and breast cancer awareness education, as well as support for break cancer patients and their families.
Planned Chevy-sponsored events in October in support of Making Strides Against Breast Cancer:
Chevrolet and GM Employee Walks
All month, General Motors facilities, plants and warehouses across the country will participate in fund-raising walks.
Chevrolet Dealership Walks
Hundreds of dealerships have already signed up to sponsor teams in community walks throughout October with more expected to join. These walks alone accounted for more than half of the money raised in 2011 that went to Making Strides Against Breast Cancer. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.
Chevrolet Certified Service
Customers who bring their vehicle to a Chevy dealer for qualifying services in October can contribute part or all of their rebates and Chevrolet will match them, up to a total of $150,000. A $39.95 oil and filter change, tire rotation and 27-multi-point inspection is $29.95 after the $10 mail-in rebate. The $99.95 (per axle) ACDelco Durastop ceramic brake pads service is $74.95 after the $25 mail-in rebate. For more information, visit mycertifiedservicerebates.com.
- A Making Strides Against Breast Cancer-themed pink Camaro SS pace car will appear at selected Chevrolet dealers and GM events throughout October.
- Chevrolet and Tony Stewart Racing will display a specially wrapped USAC National Midget Car at races at Eldora Speedway in Ohio (Sept. 21-22); Mechanicsburg, Pa. (Sept. 28-29); and the New York State Fair in Syracuse (Oct. 5-7). At those races, representatives from the American Cancer Society will distribute brochures with information on local walks, the importance of early detection and ways to reduce the risk of breast cancer.
- In early September, Chevrolet contributed $6,200 to the American Cancer Society – $200 for each of the 31 caution laps during the AdvoCare 500 at Atlanta Motor Speedway. Breast cancer survivors and their families also spent time in the pink Camaro SS pace car with Team Chevy drivers Jamie McMurray and Ron Hornaday, Jr.
Chevrolet Test Drives
Chevrolet will contribute $5 to Making Strides Against Breast Cancer for every vehicle test drive at these Southern Women’s Shows: Birmingham, Ala. (Oct. 4-7); Orlando, Fla. (Oct. 11-14); and Jacksonville, Fla. (Oct. 18-21).