In the midst of reinvigorating its product portfolio with performance-oriented luxury vehicles, Cadillac is gunning for the title of the top-selling luxury brand in the United States. To get there, General Motors plans to double Cadillac sales in the U.S. from its 2010 level — which topped out at 152,398 units.
The GM Authority Take
Doing the math, doubling 152,398 Cadillac sales (in 2010) would result in 304,796 unit sales per year — a volume that would have placed Cadillac at the top of the automotive luxury sales chart in 2011 and 2010. The strategy is sound considering that luxury vehicles carry far higher profit margins per unit and aren’t affected by volatile economic conditions as much as non-luxury/mainstream cars.
As such, the goal is definitely one worthy of pursuing for The General. Whether it’s attainable, however, is a separate question. But given that the Wreath and Crest plans to replace every model in its portfolio by 2015 with all-new more competitive (read: more desirable) models while adding new nameplates and attracting customers for life, a twofold increase in sales doesn’t seem unfounded. But let’s hope Cadillac boosts sales in Europe sooner rather than later.
Wondering what Cadillac has in store for the future? Check out our Future Cadillac model guide.
Comments
Go for it fellas
I have always loved that Cadillac crest & logo because it has real meaning, unlike all those made-up name brands out there. There never was a Mr. Lexus, consequently those cars don’t have much soul.
I’ve always felt the name ‘Lexus’ sounded like the stage name of a stripper.
Go for it, I think you have a real chance. Beating the American’s won’t be too hard, even the Japanese have a few weak points. Its the Germans that are going t make it hard, and I think we can do it. Cadillac needs to make a few changes and really really focus on quality, but I see it happening. I want Merc, Audi, and BMW to fear us.
Drove my new one home last night, this car is the real deal !!!!! Have owned BMW, AUDI and MERCEDES…. plus a few others. This car is “FUN to drive…. and full of LUXURY” Quality is everywhere……
Todd…which model did you get? I am thinking of ATS down the road. I drove one and it is very nice…will take one out again for a longer ride.
ATS lease is $329 a month for two years…base model
I see Cadillac received award for best American car quality 🙂