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Buick Adds More Features, Raises Price Of 2013 Verano

Buick has released pricing and equipment group details on the 2013 Verano. The changes themselves are few and far between, but are significant in the long run of things for the brand.

The 2013 Verano starts at $23,080 — $495 more than the outgoing 2012 model’s price of $22,585; the increase in price nets customers a standard rear vision camera for the base trim level.

One step higher is the Convenience Group, which for 2013 has a starting price of $24,375. That’s $590 higher than the 2012’s price of $23,785 while adding side blind zone alert with rear cross traffic alert.

The top-of-the-line Leather Group starts at $26,755 for the 2013 Verano, or $790 more than the 2012’s price of $25,965; it adds nothing in and of itself, but contains the features added to the base and Convenience groups.

Note that the prices above don’t include an $885 destination charge.

The GM Authority Take

The Verano is following the trend set out by its bigger brothers, the Regal, LaCrosse, and Enclave, in increasing content while raising price. In that regard, Buick seems to be well on its way to becoming a luxury brand worthy of the “L” word. If it can continue to boost the price and content of its vehicles every year, doing so should elevate the brand’s public image and prestige in no time. Keep on keeping on, Buick!

2012 Buick Verano Equipment Groups
BASE CONVENIENCE EQUIPMENT GROUP LEATHER EQUIPMENT GROUP
STARTING AT $22585 STARTING AT $23785 STARTING AT $25965
2.4L 4-CYL 180 HP ENGINE ALL BASE FEATURES PLUS ALL CONVENIENCE EQUIPMENT GROUP FEATURES PLUS
6-SPEED AUTO TRANSMISSION 6-WAY POWER DRIVER'S SEAT PASSIVE KEYLESS ENTRY WITH PUSH-BUTTON START
7 COLOR LED TOUCH-SCREEN RADIO W/ BUICK INTELLILINK REAR PARKING ASSIST STANDARD BOSE PREMIUM 9-SPEAKER AUDIO SYSTEM
REMOTE VEHICLE STARTER AVAILABLE BOSE 9-SPEAKER AUDIO SYSTEM HEATED LEATHER-APPOINTED SEATING
10 STANDARD AIRBAGS HEATED OUTSIDE REARVIEW MIRRORS HEATED LEATHER-WRAPPED STEERING WHEEL
RIBBON FABRIC WITH LEATHERETTE ACCENTS SELF-DIMMING INSIDE REARVIEW MIRRORS AVAILABLE SUNROOF & NAVIGATION SYSTEM
18 MULTI-SPOKE FORGED ALLOY MACHINE-FACED WHEELS AVAILABLE 18 SPLIT-SPOKE ALLOY WHEELS
FOG LAMPS
2013 Buick Verano Equipment Groups
BASE CONVENIENCE EQUIPMENT GROUP LEATHER EQUIPMENT GROUP
STARTING AT $23080 STARTING AT $24375 STARTING AT $26755
2.4L 4-CYL 180 HP ENGINE ALL BASE FEATURES PLUS ALL CONVENIENCE EQUIPMENT GROUP FEATURES PLUS
6-SPEED AUTO TRANSMISSION 6-WAY POWER DRIVER'S SEAT PASSIVE KEYLESS ENTRY WITH PUSH-BUTTON START
7 COLOR LED TOUCH-SCREEN RADIO W/ BUICK INTELLILINK REAR PARKING ASSIST STANDARD BOSE PREMIUM 9-SPEAKER AUDIO SYSTEM
REAR VISION CAMERA AVAILABLE BOSE 9-SPEAKER AUDIO SYSTEM HEATED LEATHER-APPOINTED SEATING
REMOTE VEHICLE STARTER AVAILABLE BUICK INTELLILINK WITH NAVIGATION HEATED LEATHER-WRAPPED STEERING WHEEL
10 STANDARD AIRBAGS HEATED OUTSIDE REARVIEW MIRRORS AVAILABLE SUNROOF
RIBBON FABRIC WITH LEATHERETTE ACCENTS SELF-DIMMING INSIDE REARVIEW MIRRORS AVAILABLE 18 SPLIT-SPOKE ALLOY WHEELS
18 MULTI-SPOKE FORGED ALLOY MACHINE-FACED WHEELS SIDE BLIND ZONE ALERT WITH REAR CROSS TRAFFIC ALERT
FOG LAMPS

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. I know you are happy, Alex,,,,,,it was what you wanted…..Are you gettin ATS soon?????

    Reply
  2. Dear god get rid of those angry chrome eyebrows

    Reply
  3. Excellent, this the direction Buick should be heading.

    Reply
  4. Funny, there’s no mention of the “pony-tail” friendly seats/headrests?

    Reply
  5. Where is the price for the turbo?
    I agree with the assbrow comment: make the back end look more like a Buick and show some restraint. Hopefully that can be modified for 2014.

    Reply
    1. Reply

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