Chevy‘s Under The Blue Arch series is an effort by the Bow Tie brand to market its network of dealerships — and this is the first episode that introduces the show and its characters, including Kyle, Tim, Gerry, Kelly, Rich, and Robyn. The clip starts with a fun team-building exercise that we wish was a mainstay of dealerships across the nation, even though it’s not… in any event, here goes:
Ad Break: Under The Blue Arch Episode 1 – Team Building
Comments
Great! Of course I’m a sucker for anything with hot babes in it.
Just plain dumb! We lost our ability our industry iwith marketing. That brings customers to the showroom. As a dealer, I am embarrassed by this.
Thom, have to agree, just plain rediculous…