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Ad Break: How The Chevrolet Spark Takes On The Wilderness

Let’s be honest here. A Chevrolet Spark is not the ideal off-road machine, just as forks are not the best for eating soup. So when the dangers of the wilderness strike, as in the advertisement below, it’s a good thing the Spark can radio in for backup. Even if it’s to ward off lagoon monsters.

Random swamp thing aside, there are a few key elements in the ad we can from which we can take a few cues. The guy driving the Spark isn’t exactly the five-foot-five, 120 pound frame type that most would assume are the only kinds of people that can fit in a compact such as this global Chevrolet. This shows that the diminutive city car is more accommodating than one might have originally thought. Another element is Buzz Lightyear’s Tim Allen’s voice saying “we’re importing our export”. It fits perfectly, as the Spark is a popular car all around the world that’s finally made it’s way to the ‘States, from its plant in South Korea. Lastly, the intense beats pick up as “Chevy Runs Deep” begins quickly flashing in different languages, while the Spark’s grille in the background rapidly changes colors. So quick, in fact, that it’s just the right speed to keep the attention spans of millions of distracted Millennials.

Watch the spot just below:

Former staff.

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Comments

  1. Richard

    WTF was that? Bullshit…

    Reply
  2. James

    Yeah, Richard! Exactly – couldn’t say it better or more appropriately myself. GM fired it’s ad agency of decades and hired this new firm that came up with such genius campaigns as aliens in a guy’s garage lusting after his wife – oh yeah WT-?!!! That was a Volt ad?!!!

    After a number of sizable flops trying to introduce Volt to the masses – They finally got it right with today’s “I love my Volt …” testimonial ads. Chevy is using viral video music stars to use a Sonic as a one-man-band tool or a paintbrush….Now they’re spending millions with monsters and Sparks… HAVE THEY LOST THEIR MINDS? Meanwhile, Hyundai is selling the stink out of Elantras and Cruze….? HEY – WE’RE NUMBER FOUR….WE’RE NUMBER FOUR… While the DNC is bragging up GM in their speeches, GM is stinking up the place trying to market it’s metal.

    Yes, the market for Spark is largely youth – but look at today’s stats: The youth are not buying cars or even driving as much as ten years ago. Just as with Volt – tell us why we should buy this product. Tell us what it is. Sonic is not making inroads into it’s segment as fast as most of us thought it would – and Sparks are inching off the dealer lots. Let’s get it right and actually sell the actual car GM – not all this nonsense. You can save tons of cash and just do like you EVENTUALLY did with Volt and let real people tell other people why they should buy a Spark. Testimonial ads are cheap to film and very effective in times like these.

    GM really has some good product in it’s lineup now – but they’re failing miserably at communicating that to it’s potential customers.

    Reply
  3. Yabadabadoo

    James, you nailed this. Very bizarre commercial, show us the car, show us the interior and show us it driving… I don’t need Peyton Manning or a swamp creature telling me how great a car is… Let the Car speak for itself…

    Reply
  4. Cam

    I liked it and the add is clearly aimed at a different demographic then you guys. Chevrolet is a global brand and they’re playing that up and having fun.

    Reply
  5. Yabadabadoo

    Cam, do you like the car or just the commercial…

    Reply
  6. Stanto27

    Holy crap what was that!?!? Why Chevy why??? I hope this never makes it to a TV screen ever! What a horrible and stupid and weird commercial….

    Reply
  7. Cactus

    So if you buy a Spark, you get attacked by swamp monsters? I don’t think I want a Spark

    Reply

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