In our humble opinion, General Motors builds plenty of high-quality vehicles. In fact, we’d wager that The General’s new line of products is of as high or even higher quality than the competition (read: foreign brands). Unfortunately, not everyone would agree.
A Harris Interactive poll, the results of which were released Wednesday, posits that car owners still view American-made cars as inferior. Of the 2,634 adults polled, a whopping 35 percent said they find the quality of such vehicles inferior to those of imported cars; by contrast, 24 percent said they find import brands inferior to domestics, while 42 percent responded in saying that the quality is about the same.
Make of that what you will, but keep in mind that the wording of the Harris poll has been brought into question, as it asks participants to judge quality among “American made vehicles”. Whether that is meant to refer solely to cars actually manufactured in the United States or those made by the Big Three (in general) is not clear. With the Chevrolet Sonic being built in the U.S. while the Cadillac SRX is assembled in Mexico, the possible cause for confusion is highly noticeable, given that consumers are aware of the manufacturing locations (which we’re not convinced they are). In other words — take the poll and its results with a few grains of salt.
Meanwhile, the poll also found that a third of owners expressed interest in a hybrid vehicle, with 23 percent saying that their interest in such a car has increased for a year ago, even in light of declining gas prices from the time the survey was administered last May. Most consumers, however, take home a non-hybrid car, since hybrids and plug-ins represent a minuscule percentage of all new cars sold.
Do you think GM, and perhaps all other automakers, will be able to overcome the (ironic) negative stigma associated with “American-made” cars as it relates to U.S. consumers (because the Chinese love American stuff)? Talk to us in the comments.