As multiple reports state that Joel Ewanick‘s behavior was too avant garde for the traditionally cantankerous nature of GM’s business practices as the reason for his sudden resignation, one would assume that the company’s marketing department would be quickly reversing his recent marketing moves. As it turns out, things will go as scheduled under the supervision of Alan Batey, Ewanick’s interim replacement as Chief Marketing Officer. At least, for now. However, don’t be surprised if GM starts advertising on Facebook again in the near future.
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