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Buick Adds More Features, Raises Price Of 2013 LaCrosse

Buick has just updated its website reflecting the changes in store for the 2013 LaCrosse. As we already knew from the RPO changes, Buick is dropping two trim levels for the 2013 (largish) midsize sedan, including the Convenience Equipment Group and the Premium 1 Equipment Group, reducing the trim level count from a total of seven to a more palatable five.

Since the Base equipment group now contains the features previously found in the Convenience group, including auto-dimming rearview mirror, remote vehicle start, power driver adjuster for lumbar, and universal home remote, the base price is raised to $31,660. That’s a $1,490 increase compared to the 2012 LaCrosse with the Base equipment package, yet $420 higher than the 2012 LaCrosse with comparable Convenience Equipment Group.

2012 Buick LaCrosse Trim Levels (click to enlarge)

Furthermore, the 2013 LaCrosse offers the Leather group for $33,870, immediately after the base configuration. This includes leather-appointed seats, heated front seats, an 8-way power passenger seat, fog lamps, LED indicators on auto-dimming outside rearview mirrors, rear park assist, driver’s memory seat and mirror settings, as well as a backup camera. In addition, the 2013 model drops the the Premium 1 Equipment Group and folds some of the features found in that trim package into the lower Leather group.

2013 Buick LaCrosse Trim Levels (click to enlarge)

Overall, the five trim levels offered in the 2013 LaCrosse include Base, Leather, Premium 1, Premium 2, and Touring.

The GM Authority Take

The drop from seven to five equipment groups is a favorable change for the 2013 LaCrosse, a move that not only simplifies the choices, but also moves Buick and its flagship sedan further into the luxury market, rather than straddling the in-between premium segment… because a luxury car should provide luxury standard, not as an option — something BMW seems to understand quite well, as seen by one of its print ads below.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. I kinda do wish that they offer the rear cross traffic

    Reply
  2. When is an all-new Lacrosse due?? 2015?

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    1. About 2015 sounds right.

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    2. ron, my guess is you are not going to buy this car…

      Reply
      1. why do you say that Dan??

        Reply
  3. What about the refresh? is it 2015?

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    1. a 5 year midcycle refresh is hellishly long. the 3rd gen will be out in late 2014 (or early 2015) as a 2015MY. Life cycles of cars is 5 years now-a-days.. unless you’re the Corvette or a low production super/sports car.

      It was a defined refresh, but the addition of the 2.4ecotech e-Assist hybrid in 2012 (std engine), and the 3.6L (no cost option) power bump from 280HP to 303HP from 2011 to 2012. Plus the HiPer strut suspension. Plus the Buick-IntelliLink (is that it’s name?) infotainment system is standard on the Lacrosse (and all Buick I think). So externally and internally aesthetically it didn’t see changes, but under it’s skin it saw great, and very much improved, changes and “refresh”. So yes, it has had it’s mid-cycle refresh.

      Reply
  4. Just got a 2012 lacrosse beautiful car and drives like a dream. Could be a lifelong lacrosse buyer unless buick destroys the next model……or the cts is a stunner!!

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    1. Congrats on the LaCrosse! I don’t think you’ll see them screw it up in any way… this is a car for which GM knows its audience very, very well — and understands the market just as well. Enjoy it!

      Reply
  5. where is oil filter located on 2013 Buick Lacross with 3.6 engine?

    Reply

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